Data Tracker: In season, mobile search jumps

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Periodically we report on mobile traffic to as a measure of the way boaters are using their mobile devices, and this month we can confirm what many readers would probably assume: More people than ever are using smart phones and tablets to search for boats. The iPhone has led this trend, and Boat Trader has a 2-year-old iPhone app.


It has continued to grow in popularity, with searches running 20 to 60 percent higher each month than in the same month last year. Through October, 161,000 monthly unique visitors have conducted Boat Trader searches using the app.

In mid-2010, Boat Trader launched a mobile website (, to which anyone using a browser from a mobile device was automatically redirected. Use of that site has seen exceptional growth this year, especially because of the proliferation of smart phones using the Android operating system. Monthly unique visitors climbed to 65,000 by May, then doubled in June. Combined with those using the iPhone app, peak monthly traffic reached 185,000 unique visitors in July. Through the first 10 months of the year, the combination of iPhone app and mobile site visitors stood at 963,000. Interestingly, the gains in mobile search have not caused any drop in visitors to the website. It has attracted 16.6 million visitors during the same period, a net increase of close to 3 million from 2010.

This article originally appeared in the December 2011 issue.


Senator visits Tiara Yachts

Sen. Gary Peters, D-Mich., toured the Tiara Yachts headquarters in Holland, Mich., to meet the workers and learn about the impact of the company on the local economy, as well as the impact of boating on a state and national level.

Strong boat sales in February

Boat sales were up 2.5 percent last month in the main powerboat segments, according to Statistical Surveys Inc. data from 28 early reporting states, and up 1.1 percent across all categories.

Mixed messages on the economy

Markets tumbled on Monday as embattled Facebook sparked a tech selloff — the most recent illustration of the mixed economic indicators prevalent in the news.

Glastron adds Maine dealer

Expanding its dealer network in Maine, Glastron boats, a division of Groupe Beneteau’s Cadillac, Mich., operations, has named Branch Pond Marine as the newest addition to their distribution channel.