Data Tracker: Search activity hits 2009 high

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In the month of June, searches conducted on BoatTrader.com reached more than 7.5 million, representing a 47 percent increase from 2008. June has shown the highest search activity year-to-date in 2009.

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The search data also reveals consumers are more willing to travel beyond their local area to find the new or used boat that fits their needs. Of the total searches conducted in June, 35 percent were for "Any" distance from consumers' specified zip codes, while one-quarter of the searches were done within 100 miles of consumers' zip codes.

Only 1 percent and 5 percent of Boat Trader visitors conducted searches within 25 and 50 miles of their zip codes, respectively.

This article originally appeared in the August 2009 issue.

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