DataTracker: Lowe, Ranger top-viewed brands - Trade Only Today

DataTracker: Lowe, Ranger top-viewed brands

In the August issue we listed boat brands by the total number of views their used-boat listings received on Boat Trader. This month we rank brands by the total views of their new-boat listings.
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In the August issue we listed boat brands by the total number of views their used-boat listings received on Boat Trader. This month we rank brands by the total views of their new-boat listings.

Once again, the ranking is based on consumer views for boats on the site during the 12-month period through the end of June 2016. Note that these numbers are affected not only by consumer interest, but also by the number of dealers that advertise boats for sale on the website.

Lowe, a Brunswick-owned builder of aluminum fishing boats and pontoons, heads the list by a large margin, followed by two other well-known fishing brands, Ranger and Tracker.

The more recreationally focused Yamaha and Sea Ray brands round out the top five. Attesting to a rising interest in pontoon boats, the Bennington and Sun Tracker brands, which sell only pontoons, also figure in the top 10.

Overall, the top 25 brands indicate a significant interest in fishing among Boat Trader visitors, with freshwater brands generally leading saltwater lines, although a slew of fiberglass center consoles rank among this elite group.

This article originally appeared in the September 2016 issue.

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