DataTracker: Majority of searchers choose boat ‘type’ - Trade Only Today

DataTracker: Majority of searchers choose boat ‘type’

When consumers search for boats on Boat Trader, what’s most important?
Author:
Publish date:
Click to enlarge.

Click to enlarge.

When consumers search for boats on Boat Trader, what’s most important? We dug into the 6.3 million searches that users conducted from June to September and pulled up the results at left, which show the proportion of people who used different search parameters.

The majority select type, which on Boat Trader means power, sail, PWC or small boats (canoes, inflatables, etc.).

It seems logical that nearly half would choose class (center console, bowrider, etc.), because that would eliminate the need to select type, but we were interested to find an equal percentage of people choosing brand — even more than the number who included a price in their search.

This article originally appeared in the December 2015 issue.

Related

Territory Sales Manager- Central States - HydroHoist

HydroHoist Marine Group, Inc. (HMG), founded in 1964, is the world’s leading hydro-pneumatic boat lift company specializing in the manufacture, sale and service of boat lifts, power pedestals through our innovative HyPower division and other marine related products.