Year-over-year sales improve for early 2011 - Trade Only Today

Year-over-year sales improve for early 2011

Publish date:

Signs of an industry recovery continued as winter gave way to spring, with three regions reporting retail sales growth in February.


According to early-release numbers, sales rose 29 percent in the East South Central (South) region, 13.1 percent in the West North Central (Great Plains) region and 0.8 percent in the West South Central (Southwest) region for the month (see the table for comparative year-over-year unit volume in February).

The New England region was hardest-hit, showing a 49.5 percent sales decline. For the 12-month rolling time frame, the East North Central (Great Lakes) region posted the only gain, as sales rose 8.3 percent.

Overall, sales were down 1.6 percent for the first two months of 2011 (compared with the same period in 2010) on 8,166 units. This is an improvement from last year, when the industry saw double-digit declines.

Numbers to date for the quarter and the year are the same. Regional results might fluctuate over time because some regions have fewer early reporting states than others.

The aluminum segment is carrying the market, with pontoons leading the way. The fiberglass category is expected to improve in the second quarter, when seasonal sales volume increases significantly.

The snapshot represents the entire fiberglass and aluminum markets, including personal watercraft. The statistics cover 28 early reporting states that represent about 67 percent of the national market. February represents 4 to 5 percent of total annual retail volume on a calendar-year basis.

This article originally appeared in the May 2011 issue.


E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.