Skip to main content

‘America’s Boating Channel’ hits YouTube

It was 1968 when we took our first boating class with the Waukegan, Ill., Power Squadron. In those days, learning to use a chart, parallel rules and a compass was important for those of us who wanted to do some serious cruising. Thankfully, electronics and more opportunities to learn have made boating easier and safer than ever.

Still, more than 100 years after its formation, the United States Power Squadrons — “America’s Boating Club” — continue to be a leader in boating education, believing an educated boater is a better, safer boater. Amen.

So it’s no surprise that the USPS recently announced the launching of “America’s Boating Channel” on YouTube.

Funded by grants from the Coast Guard, America’s Boating Channel offers a series of streaming and downloadable videos focused on education. They’re provided in several formats, including skills animations, audio presentations and safety messages. The videos and animations cover a wide range of topics and are organized into such sections as “Planning, Departure, Underway” and Arrival, addressing essential skills and etiquette.

The videos tackle subjects such as steering basics, anchoring, docking, mooring, shoreline landings, life jackets, man overboard, vessel inspections and more. “Learn More” links at the end of each video promote further education. Content will be added regularly, and the videos are available in Spanish.

A series that just released includes six videos on PWC operation, four on life jackets and one video each on frequently asked questions regarding the Navigation Rules, visual distress signals, the Mobile Maritime Service Identity and accident reporting. A video series in production and expected out soon covers human-propelled boating, electronic navigation, new aspects of life jacket wear and boating under the influence.

For dealers, this is a great resource to which you can refer customers (especially newcomers) for sound, easy-to-understand education. Moreover, boating instructors can use the multimedia content to enhance their classroom presentations, while boaters can view and review the content at any time.

Free Social Content from Discover Boating

I’ve noted this in the past, but it’s such a great opportunity for dealers that it merits a reminder or repeat for those who missed my June 26 blog.

The industry’s Discover Boating initiative has launched a new free social media content program that’s being applauded by dealers, marinas, brokers and others who are utilizing the lifestyle content on their Facebook pages.

Dealers know Facebook is an effective marketing tool, but the downside is the need to continually post fresh content. Discover Boating to the rescue!

DB is offering a program that will regularly post professionally produced content directly to your Facebook page at no cost.

I urge you to visit the Get Social with Discover Boating program. It is professionally managed by LotVantage, a digital marketing software company that oversees the curation and distribution of Facebook content in the United States and Canada for industry stakeholders.

Bottom line: It’s free and easy. And it will boost your dealership’s presence on Facebook.
Click here for more program information or contact Freya Olsen at with questions.



AMI Announces Certified Members

The association recognized new certified marina manager and certified operators during the opening day keynote at its annual conference and expo.


TopSide Acquires April Plaza Marina

The marina is the second largest and longest operating marina on Lake Conroe in Montgomery, Tex.


Polaris Reports Record FY22, Q4 Sales

The company reported a 15% increase in annual sales and 21% sales growth in the fourth quarter.


Dockmate Appoints Sales Manager

Bill Karmis comes to the company after more than a decade working in the marine controls industry and with a lifetime of boating experience.


AMI Hosts Pre-Conference Sessions

The sessions on leadership and marina management, and a tour of a nearby marina and boatyard operation, precede today’s official kickoff of the group’s annual conference.


Boating’s Greatest Thingamabob

The Seattle Boat Show kicks off next week with nearly 300 exhibitors, 800 new boats and the construction of a 100-foot Rube Goldberg boat machine.

1_YEARGIN copy

Business for Good

Companies have a unique platform to make people’s lives better through products and services, how we treat employees and the kind of advocate we are for our industry.


Are You Improving the Service Experience?

This month’s Pulse Report survey asks dealers about tactics being employed to improve the service department, along with other questions about retail conditions. Take the survey here.


Off the Hook Yacht Sales Acquires Two Marinas

The company announced that it purchased facilities in Hampstead, N.C., and Georgetown, Md.