Skip to main content

Boat sales show sharp gains in August

Sales of fiberglass outboards, pontoon boats and personal watercraft surged in August, giving the recreational boat industry its highest percentage gains of the year.
Click to enlarge.

Click to enlarge.

Sales of fiberglass outboards, pontoon boats and personal watercraft surged in August, giving the recreational boat industry its highest percentage gains of the year.

Even the sterndrive category showed improvement — posting a 6 percent increase, to 861 — as sales rose 8.7 percent in the main powerboat segments, to 9,188, and 12.4 percent industrywide, to 15,578, in 27 states that represent about 64 percent of the national market, Statistical Surveys reports.

The double-digit increase across the industry was the first for any month this year in the early-reporting states. For the second month in a row, Texas (2,289) topped Florida (2,253) to rank first in sales nationwide among those states.

On a year-over-year basis, sales are up 5.6 percent, to 121,084, in the main segments and 6.2 percent industrywide, to 189,209, in the 27 states.

“The big players had a huge month,” says Statistical Surveys national marine sales manager Ryan Kloppe, adding that dealers across the country have been reporting strong sales and turnover during the summer.

“We hadn’t seen it in the retail numbers,” he says. “Those sales and that turnover are finally showing up here in August.

“This is the first time we’ve seen sterndrives up in quite a while,” he adds. “That’s good for the industry.”

Sales of small to midsize fiberglass outboards rose 7.3 percent, to 3,152, and pontoon sales climbed 16.9 percent, to 2,501. PWC sales were up 26.8 percent, to 4,693.

The industry nearly had four categories with sales that topped 2,000. Sales of aluminum fishing boats fell just shy of that mark, rising 4.5 percent, to 1,961.

After Texas and Florida, the top states for sales were Michigan (1,266), South Carolina (1,176), California (1,016), Tennessee (871), New York (760), North Carolina (754), Alabama (507) and New Jersey (504).

The Coast Guard was up to date in its reports of documented vessels, providing a complete picture of sales in the low-volume, bigger-boat categories. Sales of 41- to-62-foot yachts were up by two, at 63, and sales of 63- to 99-foot yachts rose by five, to 17.

The 31- to 40-foot cruiser category was the only one in the main segments in which sales declined. They fell by 21, to 80.

Ski-boat sales rose 7.4 percent, to 553, and jetboat sales were up 28.1 percent (71 boats), to 324. Jetboat sales were up 20.9 percent through August, at 3,565, in the early-reporting states.

Sailboat sales continued to lag, falling by six boats, to 153. They were down 7.8 percent, at 1,782, through August in the early-reporting states.

This article originally appeared in the November 2015 issue.

Related

FUTURE-ANGLERS

FAF Brings New Anglers into the Fold

The nonprofit organization will leverage Giving Tuesday on Nov. 29 to raise funds for its grassroots fishing and boating participation efforts.

1_NAOS.YACHTS.EXPANDS

Naos Yachts Plans New Offices

The San Francisco Bay area location will expand the dealer’s midcoast footprint and help grow its Groupe Beneteau, Lagoon, Neel, CNB Yachts, Four Winns and Wellcraft brands.

1_THANKSGIVING

Trade Only Today Returns Monday

The e-newsletter will not publish Thursday, Nov. 24, and Friday, Nov. 25, in observance of the Thanksgiving holiday.

CORRECT-CRAFT-ORPHANAGE

Correct Craft Gives Back

Employees spent a day serving at the Florida United Methodist Children’s Home, impacting more than 500 kids in need.

1_GH.ELECTRIC.HOIST

GH Motion Launches All-Electric Lift

The GH70e mobile boat lift is powered by a modular solar/battery system and has a 65-ton capacity.

1_PULSE.PING

Dealers: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

1_NMMA-CANADA

NMMA Canada President Steps Down

NMMA Canada president Sara Anghel is leaving the recreational boating trade group after nearly 15 years of service.

1_DEALER.OUTLOOK

Ohio Ordered To Get Serious About Algae

Many are applauding a judge’s proposed consent decree that will serve as a roadmap to address western Lake Erie’s chronic algal blooms.