Boating brand image

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In my August Trade Only marketing column, I proposed that we seriously consider boating’s overall brand image. When you think of boating, what should be the first image that comes to mind? I submit that regardless of the make, model or brand of the boat, when it comes to consumer marketing, that image should focus foremost on FUN. Everything about the boating experience should embrace FUN … from the dealership introduction and sales process, to the actual on-the-water experiences using the product of choice.

Agree or disagree?

I’m particularly interested in learning about specific tactics that dealerships or other organizations use to make the buying experience fun for their prospective and existing customers!

Wanda Kenton Smith
President
Kenton Smith Advertising & Public Relations

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