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Builders on Facebook: ‘Likes’ vs. user engagement

An advertising agency has created a graphic that lists the 10 most-liked boatbuilder pages on Facebook and compares the number of “likes” with the number of engaged users each of the companies has.

It’s based on an audit of NMMA-certified boatbuilders’ Facebook data as of Feb. 4 and illustrates the significance of engagement in measuring the effectiveness of social media.

Correct Craft has more “likes” than MasterCraft, but MasterCraft has more engaged users — the most of any company on the list. Of the 10 builders, only MasterCraft and Meridian have more engaged users than “likes.”

The graphic was created by DrinkCaffeine.com, a Madison, Conn.-based advertising agency.

Click to enlarge.

Click to enlarge.

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