Data Tracker: A consumer’s boat show experience

Author:
Updated:
Original:

According to a recent Boat Trader consumer survey, 41 percent of consumers said their primary reason for attending boat shows is to conduct research, reinforcing the importance of having a knowledgeable staff work the booth.

70_dealersbooth_04

In fact, 31 percent of consumers say that a friendly and knowledgeable staff is most important to them, while 21 percent say visible pricing on boats is most important. Another important factor in getting the most out of boat shows is giving the consumer time to look around before approaching them. Results show 66 percent of customers say they prefer time to look around before being approached, followed by 23 percent who prefer conversation only after they approach a staff member. Only 5 percent of consumers prefer to be approached immediately upon entering a booth.

Use these tips to create an open and inviting environment for consumers. They might help you get more return on your boat show investment.

Related

Royal Huisman to Launch 171-foot Sportfish

The Dutch yard is collaborating with Vripack for what it calls the “world’s largest true sportfish yacht.”

A Luxury Tax in Canada?

The proposed federal budget includes a tax on luxury goods, including boats and cars.

American Boating Congress Starts Tomorrow

Registration is still open for the two-day virtual event, which runs April 21-22.

ABC, Easy as 1-2-3

The virtual American Boating Congress opens tomorrow, and it’s not too late to register and take part in this important industry event. Also, NOAA launches a series of fishing videos that cover a range of topics, from sustainability to angling opportunities.

NOAA to Outline Reef Restoration

The agency’s Mission: Iconic Reefs project aims to restore more than 3 million square feet of coral in the Florida Keys National Marine Sanctuary.

Virtual Premieres

Sunseeker will livestream the debuts of five models during the next few weeks, starting today with the Manhattan 55 and Predator 55 EVO.