Data Tracker: Consumers increase their mobile media usage to shop for boats

Author:
Updated:
Original:

With mobile technology becoming cheaper and more readily available, an increasing number of consumers are obtaining information on the go with their mobile devices.

62_graph_04

Boat Trader's recent survey showed that nearly a third of boaters use their mobile devices for Web browsing "all the time," while 55 percent of respondents use their mobile phones for text messaging. In the third quarter of 2009 - and prior to the launch of the Boat Trader iPhone application - BoatTrader.com generated nearly 1 million views from mobile devices; 84 percent of those were from Apple iPhone or iPod Touch devices, which is illustrated in the graph. Since its launch in mid-October, more than 1,100 users have downloaded the app and viewed 49,000 pages.

Related

Teak Isle

From pontoon boat folding tables and drawer units to fishing boat heavy duty cooler slides and console doors, Teak Isle offers new custom design solutions to help you sell more boats.

A Double Shot for Small Business

New Jersey’s MTA saves the sales tax cap on boats, and the PREPARE Act would create low-interest, fixed-rate loans to help small businesses protect their properties against natural disasters.