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Data Tracker: Consumers narrow their searches by adding length

As consumers move closer to making their purchase decisions, they search for more specific criteria. In fact, length is one of the most popular criteria that shoppers use in their final stage of searching for a boat.

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In September, consumers on BoatTrader.com conducted more than 2.1 million searches that included boat length. The majority of the searches (56 percent) were for boats from 20 to 30 feet, which was followed by boats up to 20 feet (21 percent).

Boats from 30 to 40 feet represented 17 percent of overall searches, while only 5 percent of shoppers searched for boats from 40 to 50 feet.

All data supplied by BoatTrader.com, based on analysis of various consumer surveys and internal tracking of the BoatTrader.com site.

BoatTrader.com and Soundings Trade Only are owned and published by Dominion Enterprises.

This article originally appeared in the November 2009 issue.

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