Data Tracker: Determine your supply and demand

Author:
Updated:
Original:

Boat Trader's business intelligence report suite offers a variety of data analytics, including insight about supply and demand of specific inventory within MSAs nationwide.

70_boston_01

The data is derived from user searches conducted on BoatTrader.com and compared to the availability of the same inventory on the site. BoatTrader.com represents the largest marine classified site in the United States.

Dealers that are aware of consumer demand within their MSA are more likely to close leads because they have the inventory available - whether in-stock or through wholesale networks. Business and data analytics provide savvy dealers with the knowledge of opportunities that lie ahead in the sales funnel. There are few, if any, existing reports that provide real-time data about consumer demand by market, which is why dealers who track and understand consumers' online shopping trends will very likely see higher sales this boating season.

This article originally appeared in the June 2010 issue.

Related

A Collective Voice Against Tariffs

Organizations in the E.U. and U.S. have issued a statement ahead of next week’s Brussels Summit urging for the termination of retaliatory tariffs.

ABYC Free Webinar Series Returns

The association’s online learning events will continue with “Fuel System Troubleshooting” on June 17.

Getting to Know the Newbies

At last week’s Partners Outdoors symposium, RBFF’s Stephanie Vatalaro shared information that can help the marine industry get to know its new audiences.

Switching to Compostable Bags

Foul-weather gear maker Grundéns will start using eco-packaging that you can cut up and use in the garden.

Brunswick Corp. CEO to Headline Innovation Summit

David Foulkes will speak on implementation at the Sept. 9 summit, organized by Correct Craft.

Navico Hires Americas PR Manager

Navico brings its public-relations duties in-house with the hiring of Kim Rodriquez.

Galeon Expands Dealer Network

The builder looks to British Columbia-based dealer Freedom Marine to grow the brand in western Canada.

No Inventory? Now Is Not The Time to Stop Marketing

The MRAA’s Webinar “Marketing When You Have No Inventory” covered how dealers can build long-term equity with new and returning customers as demand outpaces supply.