Data Tracker: Looking into search dynamics


In August, nearly 2 million unique visitors reached and viewed nearly 32 million pages. These users actively conducted searches via keywords and drop-down selections, resulting in 458,629 typed keyword searches and 1,417,750 manufacturer drop-down searches. As keyword searches are performed in an open search field and manufacturers are selected from a drop-down menu, it seems natural that drop-down searches are the preferred search method.


Of the keyword searches performed on Boat, the most popular search terms in August were: pontoon, center console, Sundancer, Yamaha, diesel, bowrider, aluminum, Mercury, Scarab and fishing. The top brands - Yamaha, Sundancer and Mercury - appear consistently in the top 10 keyword searches, but "Yamaha" is the only top keyword that also appears in the manufacturer searches (ranking 18th in August) because the company is both an engine and a boat/PWC manufacturer.

The most frequently searched manufacturers on are: Sea Ray, Bayliner, Boston Whaler, MasterCraft, Baja, Chaparral, Ranger, Wellcraft, Malibu and Formula. In August, of these boatbuilders, Sea Ray and Wellcraft had the two most commonly searched model ranges via keyword search, "Sundancer" and "Scarab," respectively.

This article originally appeared in the October 2010 issue.


Freedom Boat Club Expands

Through November, it has grown to more than 245 locations serving more than 55,000 members.

BRP Announces FY21, Q3 Results

While the North American market saw solid gains in the powersports segment, pandemic-related shutdowns and the retirement of Evinrude had a big impact on revenue.

Quick Hits: November 25, 2020

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Arial} span.s1 {font-kerning: none} Patrick hires a new CFO; CMC Marine joins NMMA; Dometic makes names new HR VP; and Stingray Boats earns a safety milestone.

Wholesale Shipments Drop in September

NMMA: Easing supply chain constraints should enable more manufacturers to build boats.

Dealers: What’s Your 2021 Retail Outlook?

The monthly Pulse Report asks marine retailers to weigh in on November market conditions.