Skip to main content

Data Tracker: Online videos increase lead conversion

Prospects who walk into a dealership and interact with various boats are more likely to convert to a sale. And the same holds true for prospects who interact with inventory online - they are more likely to convert to a lead.


Online video provides businesses with a way of interacting with consumers as they move through the buying process and results in higher conversion rates.

When launched its first dealer-generated video product, users spent an average 92 percent more time on the site interacting with dealers and their inventory. These users converted into leads for dealers 7.5 percent more often than users who did not watch dealers' online videos. Overall, adding video to listings on helped increase the average visitor session by 49 percent in 2009 from 2008.

This article originally appeared in the February 2010 issue.


AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.

GM Invests $150M in Electric Boat Start-Up

General Motors has acquired a 25-percent stake in Pure Watercraft, a Seattle-based e-propulsion outfit.

Patrick Acquires Marine and RV Seating Maker

The Elkhart, Ind.-based component manufacturer finalized its purchase of Williamsburg Marine and Williamsburg Furniture.