Consumers’ use of smartphones and tablets to access the Boat Trader website has increased dramatically in the past few years.
In January 2012 a combined 240,000 visitors used mobile devices to search on Boat Trader, compared with 1.36 million who used laptop and desktop computers.
Since the start of this year’s second quarter, mobile use has exceeded that of traditional computers. The site had 1.56 million unique visitors in June, compared with 1.23 million desktop visitors.
Although tablet use in 2012 and early 2013 rivaled smartphone use, since then the greater gains have been in smartphone use. In May of this year, for the first time, more than 1 million unique visitors arrived at Boat Trader via smartphone.
In June 39 percent of all visitors used smartphones, only 5 percent fewer than the number that used laptops and desktops.
Whether smartphones will become the dominant device no longer seems to be the question, only whether that will happen this year or next.
This article originally appeared in the August 2015 issue.