Boat-sales websites draw a large number of boating enthusiasts to browse and shop every month. At BoatTrader.com the total number of unique monthly visitors ranges from just below 2 million in the late fall to nearly 5 million in early summer.
The table at right shows the number of monthly views of boat listings pages seen by visitors this year through August, compared with the same months in 2012. Seasonally, the same pattern appears, with lower views in the winter, rising through the spring to a peak in July.
Views of boat listings were higher each month, compared with the same month in 2012, except in the peak months of May, June and July.
In August, the 2013 numbers returned to being higher, suggesting an interest that is sustained, albeit not quite as intense as in midsummer.
This article originally appeared in the October 2013 issue.