Skip to main content
Updated:
Original:

DataTracker: Listings views up for month and year

Boat-sales websites draw a large number of boating enthusiasts to browse and shop every month. At BoatTrader.com the total number of unique monthly visitors ranges from just below 2 million in the late fall to nearly 5 million in early summer.

datatracker

The table at right shows the number of monthly views of boat listings pages seen by visitors this year through August, compared with the same months in 2012. Seasonally, the same pattern appears, with lower views in the winter, rising through the spring to a peak in July.

Views of boat listings were higher each month, compared with the same month in 2012, except in the peak months of May, June and July.

In August, the 2013 numbers returned to being higher, suggesting an interest that is sustained, albeit not quite as intense as in midsummer.

This article originally appeared in the October 2013 issue.

Related

Fort Lauderdale International Boat Show Opens Today

The show runs through Oct. 31, and organizers are hoping for a return to pre-Covid success.

Non-profit Takes Aim at Access

Families for Boating works with community advocacy groups to help curb regulatory threats to on-water activities.

Garmin Reports 25 Percent Q3 Growth for Marine

The electronics manufacturer says demand for plotters was the primary driver.

Polaris Reports Flat Q3

Though boat sales were up 18 percent, demand in the company’s other segments was hindered by a lack of product availability, driven by supply-chain issues.

Raymarine Unveils New Radar

The company said it is “disrupting the radar category” with Cyclone, which it will unveil at FLIBS this week.

Don’t Let Up on the Throttle

With a successful fall show season wrapping up soon, the winter schedule may be even more important to your bottom line.