DataTracker: Majority of searchers choose boat ‘type’

When consumers search for boats on Boat Trader, what’s most important?
Author:
Updated:
Original:
Click to enlarge.

Click to enlarge.

When consumers search for boats on Boat Trader, what’s most important? We dug into the 6.3 million searches that users conducted from June to September and pulled up the results at left, which show the proportion of people who used different search parameters.

The majority select type, which on Boat Trader means power, sail, PWC or small boats (canoes, inflatables, etc.).

It seems logical that nearly half would choose class (center console, bowrider, etc.), because that would eliminate the need to select type, but we were interested to find an equal percentage of people choosing brand — even more than the number who included a price in their search.

This article originally appeared in the December 2015 issue.

Related

ABYC names Content Director

Sarah Devlin will support ABYC’s events and communications, distributing content through various channels.

Ferretti Group Reports Strong Q1

The conglomerate saw revenues increase by 40 percent, with a record 56 yachts launched in the first quarter.

Florida Education Partnership Announced

The Guy Harvey Ocean Foundation and Florida Power and Light will collaborate on environmental education programs.

Sunseeker Taps OneWater for All U.S. Distribution

Expected to close in the third quarter, the deal is part of the newly formed OneWater Yacht Group’s growth strategy.

Mercury Expands VesselView Functionality

Its new SmartCraft Connect provides Raymarine and Garmin MFD users access to VesselView for information about SmartCraft-compatible engines.

Royal Huisman to Launch 171-foot Sportfish

The Dutch yard is collaborating with Vripack for what it calls the “world’s largest true sportfish yacht.”

A Luxury Tax in Canada?

The proposed federal budget includes a tax on luxury goods, including boats and cars.