DataTracker: More searchers using smartphones

The shift toward use of smartphones among unique visitors to the Boat Trader website continued during the past 12 months.
Click to enlarge.

Click to enlarge.

The shift toward use of smartphones among unique visitors to the Boat Trader website continued during the last 12 months.

Based on data we first reported in the DataTracker series a year ago and extended over the last four more quarters in the accompanying graphic, we see evidence of the same underlying trend, now closing in on 50 percent of all traffic.

Every year smartphones were used more to reach Boat Trader during the boating season, the second and third quarters, than in the colder first and fourth quarters. Tablet usage peaked, on a percentage basis, in 2014 and has gradually declined from 18 to 15 percent as phones grew in size.

Overall traffic to Boat Trader has increased, quarter over quarter, on a consistent basis, so the decline in actual desktop traffic has been modest, and on tablets, it has been even less significant. As an example, 2017 first-quarter traffic rose from 5.1 million to 5.5 million.

The decline in desktop traffic was from 2.3 million to 2.2 million, and tablet traffic from 850,000 to 825,000. Smartphone traffic increased from 2 million to 2.5 million during the same period.

This article originally appeared in the June 2017 issue.


G.G. Schmitt Names Business Unit Director

Ross Kennedy joins the Patrick Industries-owned marine hardware manufacturer.

Marine Connection Opens New Complex

The waterfront location in Aventura is the company’s seventh Florida retail and service facility.

Shockwave Unveils New Suspension Module

The S6 module has an integrated height adjustment and can be paired with any seat that has a common bolt pattern.

Industry Mourns Paul Fletcher

Fletcher, who founded Pleasurecraft Marine Engine Co. in 1975, was 77.

New Leadership at Roscioli Yachting Center

OneWater Marine has been named James Brewer managing director of the facility.

PressureMate Introduces On-Board Pressure Washer

The 12-volt system has a patent-pending plunger design that produces 600 psi of pressure.

ABYC Introduces Entry-Level Certification

The Marine Service Technology program now includes a year-end exam to help launch students into marine-industry careers.