DataTracker: Sea Ray, Bayliner are top-viewed brands

This month we show which brands’ listings received the most views by consumers searching for boats on the site during the 12-month period through the end of June.
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Last month, we ranked boat brands by the total number of listings for used boats on Boat Trader. This month we show which brands’ listings received the most views by consumers searching for boats on the site during the 12-month period through the end of June.

Heading the list is Sea Ray with nearly 6.5 million views, far ahead of the 1.78 million views of Bayliner used-boat listings. As per last month’s report, Sea Ray and Bayliner also have the most used-boat listings on Boat Trader — 9,514 and 2,897, respectively. Most top-20 brands in this ranking of listing views had between 1,000 and 2,000 used listings.

Grady-White and Boston Whaler listings were viewed third- and fourth-most, respectively, even though the number of listings for the two brands ranked them eighth and fifth last month. It’s also notable that two brands among the top 10 most-viewed brands — Carver and Chris-Craft — were not in the top 20 in terms of total listings.

This article originally appeared in the August 2016 issue.

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