DataTracker: Sea Ray, Bayliner are top-viewed brands

This month we show which brands’ listings received the most views by consumers searching for boats on the site during the 12-month period through the end of June.
Author:
Updated:
Original:
Click to enlarge.

Click to enlarge.

Last month, we ranked boat brands by the total number of listings for used boats on Boat Trader. This month we show which brands’ listings received the most views by consumers searching for boats on the site during the 12-month period through the end of June.

Heading the list is Sea Ray with nearly 6.5 million views, far ahead of the 1.78 million views of Bayliner used-boat listings. As per last month’s report, Sea Ray and Bayliner also have the most used-boat listings on Boat Trader — 9,514 and 2,897, respectively. Most top-20 brands in this ranking of listing views had between 1,000 and 2,000 used listings.

Grady-White and Boston Whaler listings were viewed third- and fourth-most, respectively, even though the number of listings for the two brands ranked them eighth and fifth last month. It’s also notable that two brands among the top 10 most-viewed brands — Carver and Chris-Craft — were not in the top 20 in terms of total listings.

This article originally appeared in the August 2016 issue.

Related

Yanmar Names Power Solutions Division Manager

Carl J. Micu will oversee sales and the development of long-term growth plans.

Lippert Components Rebrands

The company’s core line of marine, RV and commercial products, including Lewmar and Taylor Made, will be branded as Lippert.

‘A Strong Finish to a Strong Year’

Booming demand for boats continued as the year ended, with the industry posting the highest number of sales since 2007.

Culture Summit 2.0

Correct Craft will gather “organizational culture drivers” for its second summit, which will take place virtually March 3.

Quick Hits: January 22, 2021

B.A.S.S. now taking noms for ‘21 Bassmaster High School All-American Fishing Team and Yacht Sentinel teams with Fountaine Pajot to equip its lineup with connected boat technology.

Teak Isle Expands Operations

The Florida-based manufacturer purchased a 45,000-square-foot facility and two additional CNC routers.