Skip to main content

DataTracker: Searches on smartphones rise

Through the lens of boat searches on the Boat Trader website, we’ve tracked the trend toward increased use of mobile devices periodically in this DataTracker series.
 Click to enlarge.

Click to enlarge.

Through the lens of boat searches on the Boat Trader website, we’ve tracked the trend toward increased use of mobile devices periodically in this DataTracker series. This month we look at the past three years of data and see the steady increase in smartphone use.

Since the second quarter of 2013, visitors on smartphones have nearly doubled as a percentage of site visitors, rising from 20 percent to 39 percent. Visitors on tablets have been very consistent at 16 to 19 percent; the drop-off has come in visits via desktop and laptop computers.

Seasonally the high-water mark for smartphone use is the third quarter, when visitors are apparently away from their desktops, more likely to be enjoying the summer outdoors and taking advantage of their mobile devices to keep shopping for boats.

The number of monthly unique visitors to Boat Trader’s site has increased incrementally during the three-year period. One drop in traffic was recorded during the second quarter of 2015, when the site went through a significant redesign to be, among other things, more responsive to the small screen size of mobile devices.

This article originally appeared in the June 2016 issue.

Related

1_LIMESTONE

Limestone Secures Financing for Expansion

The company said the $6 million in credit will be used to improve its Tennessee manufacturing facility and buy new equipment.

1_MCKENZIE

Mastry Marine Names Repower Center

St. Augustine, Fla.-based McKenzie Marine is the engine distributor’s latest designated Suzuki Repower Center.

1_VANDERBILT

Vanderbilt Ships First Pontoon

The company said the 700T Series was the first model shipped from its new Fort Wayne, Ind., factory and was delivered to The Marina in Angola, Ind.

1_CHIPS.ACT

NMMA Celebrates CHIPS Act

The legislation aims to return semiconductor manufacturing to the U.S. and allows businesses to deduct R&D costs in the same year they are incurred.

1_COX

Cox Marine Hires Sales and Support Staff

The diesel outboard builder this week brought aboard a new regional sales director, regional sales manager and an aftersales manager.

1_DEALEROUTLOOK

Boating Interests Lose Wind Farm Battle

The Ohio Supreme Court has ruled that a proposed wind farm off the Cleveland, Oh., waterfront meets planning requirements.

1_INFLATION.JULY

July Inflation Data Lags June

Consumer Price Index results may indicate that inflation has peaked, and Producer Price Index data was below market expectations.

1_YAMAHA

Yamaha Posts Higher Sales, Profit

The company’s first half 2022 net sales increased to $1.93 billion, and segment income rose to $330 million.