DataTracker: Smartphone searches on rise

Author:
Updated:
Original:
 Click to enlarge.

Click to enlarge.

The shift to mobile computing among visitors to Boat Trader.com reached 45 percent of unique visitors in the second quarter this year. The chart at right shows the percentage of use of mobile phones, tab-lets and desktop computers in each of the last six quarters.

Although tablet use has remained relatively constant on a percentage basis, smartphone use has con-tinued to rise, taking a significant jump forward in the second quarter, with nearly 2 million unique visi-tors for the period.

What’s particularly notable is that 18 months earlier, mobile phone and tablet use among site visitors was roughly equal. In round figures, tablet visitors now average 1 million per quarter and smartphone visitors average 1.3 million or more.

Seasonal variation is not shown in this chart. The total number of unique visitors to Boat Trader’s web-site varies by quarter from 3.5 million in the fourth quarter to 6 million to 7 million in the second and third quarters.

This article originally appeared in the August 2014 issue.

Related

G.G. Schmitt Names Business Unit Director

Ross Kennedy joins the Patrick Industries-owned marine hardware manufacturer.

Marine Connection Opens New Complex

The waterfront location in Aventura is the company’s seventh Florida retail and service facility.

Shockwave Unveils New Suspension Module

The S6 module has an integrated height adjustment and can be paired with any seat that has a common bolt pattern.

Industry Mourns Paul Fletcher

Fletcher, who founded Pleasurecraft Marine Engine Co. in 1975, was 77.

New Leadership at Roscioli Yachting Center

OneWater Marine has been named James Brewer managing director of the facility.

PressureMate Introduces On-Board Pressure Washer

The 12-volt system has a patent-pending plunger design that produces 600 psi of pressure.

ABYC Introduces Entry-Level Certification

The Marine Service Technology program now includes a year-end exam to help launch students into marine-industry careers.