Skip to main content

DataTracker: Systems website visitors use

Boat Trader website visitors increasingly continued to shop for boats on mobile devices during the last year and this report drills down to the operating-system level.
 Click to enlarge.

Click to enlarge.

Boat Trader website visitors increasingly continued to shop for boats on mobile devices during the last year and this report drills down to the operating-system level. Regardless of the system, the report shows that the number of unique monthly visitors varies with the season from a high in July to a low in November and December.

Our graphic depicts the 15-month period through October 2016 and reflects the seasonal variation of traffic patterns at the site.

The No. 1 operating system visitors used during the period was the increasingly popular Apple iOS, which powers iPhones and iPads. In July 2015, 1.2 million unique visitors used iOS to reach Boat Trader, and in July 2016 the number increased to 1.6 million. In the fall and early winter of 2015-16, Microsoft Windows usage nearly matched iOS, but since then the gap has grown, reflecting mobile’s gains and a slight decline in the use of PC-based systems.

The Google Android operating system ranked No. 3 during the period, consistently ahead of the Apple Macintosh system, and it, too, continued to grow, peaking at slightly more than 500,000 visits in July 2015 and nearly 650,000 the next year.

This article originally appeared in the January 2017 issue.

Related

1_LIMESTONE

Limestone Secures Financing for Expansion

The company said the $6 million in credit will be used to improve its Tennessee manufacturing facility and buy new equipment.

1_MCKENZIE

Mastry Marine Names Repower Center

St. Augustine, Fla.-based McKenzie Marine is the engine distributor’s latest designated Suzuki Repower Center.

1_VANDERBILT

Vanderbilt Ships First Pontoon

The company said the 700T Series was the first model shipped from its new Fort Wayne, Ind., factory and was delivered to The Marina in Angola, Ind.

1_CHIPS.ACT

NMMA Celebrates CHIPS Act

The legislation aims to return semiconductor manufacturing to the U.S. and allows businesses to deduct R&D costs in the same year they are incurred.

1_COX

Cox Marine Hires Sales and Support Staff

The diesel outboard builder this week brought aboard a new regional sales director, regional sales manager and an aftersales manager.

1_DEALEROUTLOOK

Boating Interests Lose Wind Farm Battle

The Ohio Supreme Court has ruled that a proposed wind farm off the Cleveland, Oh., waterfront meets planning requirements.

1_INFLATION.JULY

July Inflation Data Lags June

Consumer Price Index results may indicate that inflation has peaked, and Producer Price Index data was below market expectations.

1_YAMAHA

Yamaha Posts Higher Sales, Profit

The company’s first half 2022 net sales increased to $1.93 billion, and segment income rose to $330 million.