DataTracker: Top brands searched – 2014 vs. 2009

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We took a look this month at some relatively ancient history of the Internet to see how brand searches have changed in five years on BoatTrader.com. We reviewed the period from May through July in 2009 and this year.

Sea Ray and Bayliner maintained their top-ranked positions, and Ranger also stayed in the top five. New entries in the top group were Chaparral, jumping from 17th to third, and Boston Whaler, climbing from sixth to fourth.

Besides Chaparral, the only other new brand in the Top 10 was Four Winns, rising from 20th to 10th. Grady-White and Wellcraft made gains, but MasterCraft and Malibu slipped a place or two, and Contender and Baja dropped out of the top 10.

Elsewhere in the top 20, the big gainers were Formula, Yamaha, Regal, Carver and Chris-Craft.

This article originally appeared in the October 2014 issue.

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