Traffic to Boat Trader’s website peaked during the summer in July at 3.37 million unique visitors.
The adjacent chart shows the top 20 states from which consumers reached the site, led by Florida, Texas and California — three of the four states in the country with the largest population. Georgia ranked fourth for the month, but Northern boating states from New York across the Midwest filled out most of the rest of the top 10 because it was July. Although coastal states and those abutting the Great Lakes dominated the top 20, visitors from Tennessee and Missouri bucked the trend, likely thanks to their extensive “interior” boating coastline on the Tennessee River and the Lake of the Ozarks.
This article originally appeared in the December 2016 issue.