DataTracker: Top-viewed classes on Boat Trader

The classes of the most-viewed boats on a site such as Boat Trader are a pretty good indication of market interest.
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The classes of the most-viewed boats on a site such as Boat Trader are a pretty good indication of market interest. Among visitors to the site in the last six months of 2015, no class was more interesting than center consoles.

Close to half a million internal searches helped generate more than 5 million page views of models in that class.

The pages showing boats in most of the other top classes were viewed between 1 million and 2.5 million times. The exceptions included cruiser models in second place, at 3.6 million, a number that combines power and sail cruisers.

Third was saltwater fishing boats, with 2.7 million. Considering that most center consoles are fitted out for fishing, it’s clear that rod-and-reel activity drives a great deal of shopping interest on Boat Trader.

This article originally appeared in the February 2016 issue.

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