DataTracker: Visitors on mobile devices rise sharply

Author:
Updated:
Original:

Earlier this year we reported on the rapid growth of unique visitors to Boat Trader from smart phones and tablets. From January through May, increases were on the order of 150 percent a month, compared with 2011.

54_datatracker

During the summer and into the fall the number of visitors continued to rise, compared with the prior year. Boat Trader’s peak traffic month from mobile devices was July, when there were more than 700,000 unique visitors. That was not only up 119 percent from July 2011, but it also equaled the mobile visitors to the site for the first five months of 2011 combined.

Total traffic to the site from all devices also peaked in July at 2.8 million, and one in four visitors was using a mobile device. Mobile visitors have represented more than 20 percent of site traffic in every month since March of this year.

Starting in August, mobile traffic declined seasonally, just as overall site traffic has declined, but on a percentage basis the traffic was still about 100 percent greater each month than the year before.

That may be slower, percentagewise, than earlier in the year, but it still represents significant growth, with 150,000 to 250,000 additional unique monthly visitors looking for boats to buy on Boat Trader.

This article originally appeared in the December 2012 issue.

Related

Quick Hits: October 30, 2020

HMY Yacht Sales opens new office; FLIR, Patrick Industries, Marine Products Corp., and Twin Disc all report quarterly financials.

BoatUS, Stakeholders Ask FCC to Reconsider Approval of Ligado L-Band Wireless Plan

A group says the land-based, industrial 5G L-Band wireless network will make the nation’s GPS system less reliable.

VIDEO: Get On Board Campaign Sees Results

The boating and fishing industry worked together to leverage the health benefits of both activities during the pandemic.

Yamaha Tech School Partnership Program Hits Century Mark

The outboard manufacturer’s program creates a student-to-technician pipeline for Yamaha dealers and provides technical schools with instructor-led courses and tools.

A Wealth of Debuts at FLIBS

Over 20 new models are premiering at the downsized show; here are some of the standouts under 60 feet.

One of a Kind

This year’s FLIBS is truly unlike any other: notably less crowds, but with a healthy dose of serious buyers.