Dealers: How has coronavirus impacted your business?

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Dealer sentiment dropped last month as the spread of COVID-19 dominated the news.

Dealer sentiment dropped last month as the spread of COVID-19 dominated the news.

A monthly survey is asking marine retailers to give feedback on what types of business they’ve been able to conduct during widespread shutdowns designed to slow the spread of coronavirus.

The survey also asks dealers about their fixed cost structure and cash flow to help get a sense of how critical short-term closures will be.

The brief, five-question survey, called the Pulse Report, was launched by the Marine Retailers Association of the Americas and Baird Research in 2013 to take the pulse of current retail conditions.

Trade Only later partnered with Baird to help distribute the survey and report its results.

The surveys analyze industry data points like new-boat demand, inventory levels and access to credit. They also include the Marine Retail Sentiment Index, a confidence index for retailers.

Click here to take the survey.

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