Dealers: What Features Do Customers Want Most?

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Dealer sentiment rose on current conditions last month.

Dealer sentiment rose on current conditions last month.

During a time of growth, a monthly survey is asking dealers what attributes seem most important to customers?

The brief, five-question survey, called the Pulse Report, was launched by the Marine Retailers Association of the Americas and Baird Research in 2013 to take the pulse of current retail conditions on a monthly basis. Trade Only Today partnered with Baird to help distribute the survey and report its results.

The surveys analyze industry data points like new-boat demand, inventory levels and access to credit. They also include the Marine Retail Sentiment Index, a confidence index for retailers.

Take the survey here

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