A monthly survey asks marine retailers to weigh in on what they see as the biggest challenge for boat sales in 2020 — coronavirus, the election, the economy, waterways legislation. The survey also gathers dealer feedback about the month’s sales activity.
The five-question survey, known as the Pulse Report, was launched by the Marine Retailers Association of the Americas and Baird Research in 2013. Soundings Trade Only later partnered with Baird to help distribute the survey and report its results.
The surveys analyze such industry data points as new-boat demand, inventory levels and access to credit. They also include the Marine Retail Sentiment Index, a confidence index for retailers.