December sales figures conclude a down year

Author:
Updated:
Original:
61_aluminum_chart
61_fiberglass_chart

Early numbers point to 32 percent loss for ’08; results of early winter shows provide some lift

Boat registrations in December showed a continuation of the yearlong decline in sales. Total fiberglass boats, including personal watercraft, fell 28.4 percent on 2,508 units for the month.

These statistics are based on data from 27 early-reporting states that represent approximately 62 percent of the national market.

Final new-boat sales results for December are not available until all the states report to Statistical Surveys, Inc., and are scheduled for final release in mid-March.

Fiberglass boats in the popular lengths of 14 to 30 feet declined by 33 percent on 1,560 units. For the calendar year, the market was down 31.9 percent on 69,040 units. South Dakota and New Mexico were the only states to post positive growth year-to-date in this segment. Florida led the nation in unit sales with 553, but on a year-over-year basis, that figure was down 39 percent from December 2007, when 910 boats were sold.

Aluminum boat sales fell 19.5 percent in December and were down 18.7 percent in 2008. Total units for the calendar year were 58,540, down from 72,069 in 2007.

PWC experienced a softer decline in December, falling 9.2 percent in the month on 502 units, and were down 27.4 percent for the 12-month period on 40,518 units.

December saw a slower rate of decline from November, but not enough to signal the end of below-normal retail activity. Mixed results from early winter boat shows are helping some, but a solid recovery is not anticipated for most until late in 2009.

Aarn D. Rosen is national marine sales manager for Statistical Surveys, the Grand Rapids, Mich.-based firm that tracks retail boat sales.

This article originally appeared in the March 2009 issue.

Related

Fusion Unveils Wake Tower Speakers to Premium Signature Series 3 Collection

The new wake speakers are the first to feature five-color LED lighting.

Boot Düsseldorf 2021 Postponed Until Late April

With Covid-19 numbers remaining high across the EU, organizers say the event cannot be held in January.

Galati Goes Virtual

The yacht dealer has unveiled a virtual shopping tool that will help match customers with vessels as most boat shows are cancelled or moved online in the pandemic.

Quick Hits: December 3, 2020

Walter Meloon inducted into Wakeboarding Hall of Fame, and AMI announces virtual conference.

Are Car Dealers and Boat Dealers Headed in the Same Direction?

Both have seen dealer stocks down as manufacturing attempts to keep up with demand. But one thing is for certain: a first-person tactile dealership experience remains critical to continued success.

Sharrow Marine to Build MX-1 Props in Michigan

Founder Greg Sharrow announced the new global manufacturing HQ will be located in his hometown of Detroit.