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Did you pay attention in 2015?

It’s the end of the year and a darn good one at that. So, come on, make my day and take this little quiz about some random facts and highlights. No Googling! (Answers at bottom)

  1. What is the name of the industry’s national marketing campaign? a) “Let’s Go Boating” b) “The Boating Lifestyle” c) “Discover Boating”
  1. What has become the largest demographic group in the U.S. today? a) Baby boomers b) Generation X c) Millennials
  1. The Sport Fish Restoration & Boating Safety Fund provides all the money for? a) Harbor Dredging Fund; b) Boating Infrastructure Grant Program; c) Boat Plant Inspections
  1. What issue going into 2015 was the No. 1 concern according to a Boating Industry magazine survey? a) Minority participation b) Water Access c) Affordability
  1. What industry event was named by Trade Show Executive magazine to the list of the 50 fastest growing shows? a) Miami International Boat Show b) IBEX c) Houston Boat Show
  1. Which country music superstar hit the road again in 2015 inspiring his fans and concertgoers to discover life on the water as a spokesman for Discover Boating? a) Jake Owen; b) Tim McGraw; c) Kenny Chesney
  1. Who, in his many remarks, said of 2015: “There is a basic human desire to be out on the water that will continue to propel out industry.” a) Thom Dammrich b) Dusty McCoy c) Matt Gruhn
  1. The Recreational Boating & Fishing Foundation continued a targeted initiative begun in 2013 to attract to boating which ethnic group? a) Asian Americans b) Hispanics c) African-Americans
  1. According to Info-Link Technologies’ boat registrations analysis, what is the average age of today’s sailboat owner? a) 45.1 b) 57.5 c) 50.7
  1. U.S. EPA’s decision to increase the amount of corn ethanol in the nation’s gas supply will result in? a) Breaching the blend wall; b) Lowering the price of gasoline; c) Adapting better to the marine environment
  1. In 2015, the number of visitors to the industry’s portal “Discover Boating” website in the U.S. and Canada increased 51 percent to what? a) 4.9 million; b) 5.3 million; c) 5.6 million
  1. What has been tested and identified as a viable replacement for corn ethanol up to a blended concentration of 16.1 percent and will not harm marine engines? a) Biobutanol; b) Syngas; c) Thermochemical integration
  2. Saltwater recreational fishing in America suffers many unjustified restrictions based on unscientific data. What needs to be changed? a) The EPA national fishing policy b) The Fisherman’s Rights Act c) The Magnuson-Stevens Management Act
  1. At the recent Marine Dealer Conference & Expo, what issue was identified as a major industry need going forward? a) Finding tech people b) New lighter boat designs c) Marina development
  1. The “Discover Boating” marketing campaign exceeded benchmarks this year, sending 66 percent more visitors than last year to participating boat manufacturer websites. How many? a) 2.1 million b) 2.5 million c) 2.9 million

Happy New Year!

Answers: 1c, 2c, 3b, 4c, 5b, 6a, 7a, 8b, 9b, 10a, 11b, 12a, 13c, 14a, 15c



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