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Discovery Channel to show building of a Ribcraft boat

Ribcraft, a leading manufacturer of RIBs for military agencies, safety professionals and recreational boaters will be featured in an upcoming episode of “Some Assembly Required,” a popular weekly Discovery Channel series.

The episode featuring Ribcraft will first air at 8 p.m. EST/PST Sept. 4. “Some Assembly Required,” hosted by Brian Unger, filmed the Ribcraft process of building an RIB and learned directly from the people at Ribcraft how one is made.

The premise of the show is to provide a complete step-by-step explanation of how something is made, and it explores the reasons for manufacturing and designing a product a certain way. The episode uncovers the features and characteristics of an RIB by looking into how the boat is built.

“All of us at Ribcraft take great pride in the product we offer our professional and recreational customers and we’re excited to share what we do with the ‘Some Assembly Required’ viewer,” said Matthew Velluto, Ribcraft’s director of marketing. “We were thrilled and honored to be contacted by the show.”

“Some Assembly Required” airs at 8 p.m. EST/PST Thursday on the Discovery Channel. For programming information, visit or check your local listings.

Bear Enthusiast hires new account coordinator
Bear Enthusiast Marketing Group of Westlake Village, Calif., hired Travis Arnesen as an account coordinator. He will help develop and execute strategic public relations initiatives for Bear’s clients.

In his previous roles at Paige Poulos Communications and the Dyer Sheehan Group, Arnesen provided marketing, public relations, event coordination and strategic account management support while working with accounts in the real estate, wine and luxury spirit industries.

Arnesen holds a Bachelor of Science in business with an emphasis on marketing and a minor in English from Sonoma State University.

In other news, the agency is moving in an effort to keep pace with its increasing client base and marketing demands. Bear moved across town to another office building in Westlake Village. Its new address, phone and fax is: Bear Enthusiast Marketing Group, 4520 E. Thousand Oaks Blvd., Suite 200, Westlake Village, CA 91362. For information, call (805) 371-7950 or fax (805) 371-7956.

Craig Catamaran hires Kenton Smith for ads, PR
Orlando, Fla.-based Craig Catamaran Corp., the manufacturer of CraigCat powerboats, has named Kenton Smith Advertising & Public Relations its agency of record for advertising and public relations.

Kenton Smith will handle the manufacturer’s collateral and print ads and provide dealer support programs. The agency just completed a comprehensive rebranding program for the company, including turnkey production of its new corporate Web site at and a new sales brochure.

MMA announces plans for its awards program
Marine Marketers of America has announced final plans for the first Marine Marketers national awards program, designed to recognize outstanding performance in the marine marketing field. A call for entries is now under way.

“For our first year, we have selectively chosen a few categories of entry and are hopeful to generate solid response from our industry’s marketers,” said committee chair and MMA board member Sally Helme in a statement. “We have focused on print and online advertising as well as a single PR category. The goal is to build a solid foundation and then expand the program in the coming years.

“The initial response and buzz has been very positive, and we’re hoping for both a great turnout for the event, as well as strong competition from our industry marketers,” Helme added.

The competition is open to any company or organization producing marine industry marketing work from September 2007 through September 2008. The deadline for submission is Oct. 4.

The awards will be presented Oct. 30 at Bahia Mar, during the Fort Lauderdale International Boat Show, in conjunction with a celebratory lunch. The luncheon is presented by Info-Link Technologies, Inc., with additional sponsorships provided by Show Management and Home Port Marketing.

Information regarding luncheon ticket reservations will be forthcoming and will include individual and corporate table options. The event is open to members and non-members.

Program details, including an event flyer, submission forms and entry guidelines, are posted on the association Web site at

Rushton Gregory signs ClickToBoat as client
Boston-based Rushton Gregory, a full-service marketing communications agency, has added (formerly to its client roster. Rushton Gregory will provide public-relations services to the Boca Raton, Fla.-based company, designed to obtain broad exposure and increase awareness of the Web site’s extensive marine services. “ is an exciting free resource available to boaters of all types,” said Rus Graham, principal and co-founder of Rushton Gregory Communications.

“We look forward to helping the company expand its presence by increasing top-of-mind brand awareness and promoting its innovative services,” he added.

This article originally appeared in the September 2008 issue.


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