Dr. Shrink redesigned its Web site to make it more user friendly.
The site — www.dr-shrink.com — now offers a greater amount of information and tips, making ordering and installing premium shrinkwrap and accessories effortless for the consumer.
The site has a featured products link highlighting specials 12 times a year. An e-newsletter gives viewers details about upcoming shows, new products, tips and other special offers.
Online ordering, with a section to redeem coupons, is available for consumers and wholesalers. The site also features a chart on determining how many vents are needed for a shrink-wrapped boat based on its size and type, as well as details on the REBAG recycling program.
Dr. Shrink is based in Manistee, Mich.
This article originally appeared in the June 2008 issue.