Skip to main content

Fractional ownership

  • Author:
  • Updated:

I had dinner the other night with a busy industry executive who said something interesting. He has the money to buy a boat, but questioned why he’d make that investment when he’d probably use it once or twice. And he didn’t want the hassle of maintaining the boat or even finding a place for it, plus all the other extras inherent to owning a boat.

What would appeal to him, however, was fractional ownership. He would still enjoy the sport, but without the added worries of owning the boat by himself.

He questioned whether boatbuilders would benefit if they started advertising fractional ownership, very much like resorts advertise timesharing.

Soundings Trade Only did a story in August 2006 about fractional ownership. We talked to three of the largest companies in the business who said they experienced huge increases since opening their doors.

Now, I pose my dinner guest’s question to the boatbuilders and their dealers?
Is this marketing strategy a feasible option, especially during a lackluster environment when too many things are vying for consumers’ discretionary income? Or, if you are already engaged in such a strategy, would this be something you’d want to strengthen?

Lois Caliri
Soundings Trade Only



Fork in the Channel

Boat registration totals for July mostly revealed considerable weakness compared with a year earlier, and tumbled back into a steeper downtrend than the prior month’s comparisons.


Inflation Stymies Boat Sales

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.


Ho, Ho, Ho, You Better Watch Out

It may be too early to decorate the showroom, but it’s not too early to hatch a marketing plan to profit from the holiday selling season.


Industry reacts to IBEX cancelation

With Ian expected to hit Florida’s west coast as a major hurricane, the consensus among those who spoke with Trade Only Today say it was the correct decision.


Ready for a Revolution

Electrification has been an increasingly common buzzword in the marine industry, especially in the past four to five years.


MarineMax Makes Appointment to its Board

Mercedes Romero has expertise in global procurement and strategic planning, working with such companies as Procter & Gamble and Starbucks.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


Spot Zero Announces Expansion

The Fort Lauderdale-based reverse osmosis systems manufacturer is adding a 20,000-square-foot production facility.

1_Seakeeper Ride 450_2023 Sportsman Open 232 Center Console

Seakeeper’s New System Targets Pitch

Seakeepeer, whose gyroscopic stabilizers set the marine industry standard for eliminating as much as 95 percent of a boat’s roll, is now turning its attention to eliminating pitch with their Seakeeper Ride system.