Great time to say thank you

Author:
Updated:
Original:

Tis one week till Christmas,

we’re catching the mood,

cause it’s time that we show

some sincere gratitude!

No question it’s important to say thank you to good customers every time they do business with us. But for whatever reason, at this time of year, expressing gratitude can take on a more notable meaning to recipients. So here are a couple of ideas there is still time to get done if you begin now:

A note: Sending the tired old Christmas card isn’t likely to mean much to most recipients, albeit better than nothing. However, a hand-written thank you note that specifically mentions what you’re thanking them for, or what the chance to serve them meant to you, can go a very long way.

In today’s impersonal digital age, a note hand written will trump an email or standard card every time. Recipients will pause to recognize a hand written note. They get it that the sender actually took time to write it out and keep it personal. It’s always a winner.

A call: How about setting aside a defined time each day, from today to Christmas Eve, to sit down and call a specific number of best customers each day? The old-fashioned phone call still beats a Christmas card or even the handwritten note. Since your thank-you message in a call will be short, you can touch a lot of customers by setting aside even just one hour a day over the next six days.

Moreover, while many of them won’t be available to answer, leaving a voicemail still tells them you’re thinking of them and you’re grateful. Oh yes, take a few numbers to call while you’re in the car heading home.

A video: Want to really stand out? Take your iPhone or camera and make a brief, simple selfie video in which you might say: “Just wanted to wish you good cheer, and say how grateful I am for your business this year. All my best wishes, and thank you again.”

The video can be embedded in an email, or if it’s a little longer, it could be uploaded to YouTube and the link sent to customers in an email. For really big customers whose cell numbers may be in your phone contacts, send the video as a text message. Wear a Santa hat or stand next to a Christmas wreath; keep it light, short and sweet. It’s sure to draw a smile and appreciation.

So get out the pen,

or punch in some numbers,

it’s time to say thank you

to ones you remember

Related

Netherlands Eases Covid Measures as Metstrade Approaches

The moves by the Dutch government open up travel prior to the show, which is scheduled for Nov. 16-18 at RAI Amsterdam.

Coming to America

Swedish electric boat builder X Shore has established a North American sales office in Newport, R.I.

Registration Opens for ABYC Standards Week

Scheduled for Jan. 10-14, the conference includes sessions to review current and new standards, the group’s annual meeting and the Marine Law Symposium.

New Initiatives To Push Boating Safety

The Marine Industries Association of Southwest Florida and Discover Boating are promoting on-water safety, one in a digital format and and one analog.

Yamaha Develops Electric Propulsion System

The Harmo system comprises a rim-drive electric motor that turns an impeller.

Mercury Supports Local Food Drive

Employees in Fond du Lac, Wis., donated more than $5,600 and 2,500 pounds of food during the company’s annual Fill the Boat to Cast Out Hunger drive.

A Record Cannes Show

The first major boat show to be held in Europe in more than a year drew 54,400 attendees during its six-day run.

Iconic Cleveland Show Returns to the I-X Center

Also, the Northwest Marine Trade Association is offering grants to promote boating and fishing.