How has Coronavirus Affected Business?

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The monthly Pulse Report survey asks marine dealers to gauge how much business they conducted in April during the coronavirus pandemic. The survey also asks retailers to weigh in on whether they’ve received assistance to help get them through shutdowns, restrictions on how they typically conduct business, and their fixed cost structures and cash on hand.

The five-question Pulse Report survey was launched by the Marine Retailers Association of the Americas and Baird Research in 2013 to give an indication of retail conditions. Soundings Trade Only partnered with Baird to help distribute the survey and report the results.

The surveys analyze industry such data points as new-boat demand, inventory levels and access to credit. They also include the Marine Retail Sentiment Index, a confidence index for retailers.

Click here to take the survey. (Note that while some responses are showing up faintly, they are registering with data collectors.)

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