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How has Coronavirus Affected Business?


The monthly Pulse Report survey asks marine dealers to gauge how much business they conducted in April during the coronavirus pandemic. The survey also asks retailers to weigh in on whether they’ve received assistance to help get them through shutdowns, restrictions on how they typically conduct business, and their fixed cost structures and cash on hand.

The five-question Pulse Report survey was launched by the Marine Retailers Association of the Americas and Baird Research in 2013 to give an indication of retail conditions. Soundings Trade Only partnered with Baird to help distribute the survey and report the results.

The surveys analyze industry such data points as new-boat demand, inventory levels and access to credit. They also include the Marine Retail Sentiment Index, a confidence index for retailers.

Click here to take the survey. (Note that while some responses are showing up faintly, they are registering with data collectors.)


St. Petersburg Show Opens Thursday

The 44th edition combines with the Tampa Boat Show to create what organizers say is the largest show on the Florida Gulf Coast.

Pay To Play

When Covid restrictions were widespread, some MTAs found a new revenue stream by charging admission to previously free shows, and visitors had no problem ponying up.

Yamaha Expands F25 Line

The company added short-shaft power trim and tilt models, and two models with improved tiller handles.

MRAA Donates to Educational Foundation

The group reinvested $100,000 in donations it received to help the foundation’s effort to address workforce shortages.

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress