How has Coronavirus Affected Business?

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Last month’s Pulse Report indicated that prompt relief was critical for dealers.

Last month’s Pulse Report indicated that prompt relief was critical for dealers.

The monthly Pulse Report survey asks dealers how the coronavirus pandemic is affecting business, and whether they have received assistance that might help them endure potential closures.

The survey wants dealers to specify how much business they have been able to conduct among various departments, restrictions on how they typically conduct business, and fixed cost structures and cash on hand.

The five-question Pulse Report survey — launched by the Marine Retailers Association of the Americas and Baird Research in 2013 — is designed to give an indication of retail conditions. Trade Only later partnered with Baird to help distribute the survey and report the results.

The surveys analyze such data points as new-boat demand, inventory levels and access to credit. They also include the Marine Retail Sentiment Index, a confidence index for retailers.

Click here to take the survey. (Note that while some responses are showing up faintly, they are registering with data collectors.)

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