How much is that boat?

Author:
Updated:
Original:

Ask the Average Joe walking down the street if he can afford to buy a boat and he’s likely to say, “No.” Boats, he may say, are a luxury item only to be enjoyed by the rich and famous, not the average, middle-class American.

He may not know that boats, like cars, may be financed. Put some money down and make a monthly payment, like most Americans do on the cars they own. Joe knows he can do this with a car because of all the ads he sees that tell him this – on the radio, in the newspaper, on television or the Internet.

Auto dealers regularly advertise their financing specials, and for this amount down and this amount a month, Joe can be driving the car of his dreams.

The same can’t be said about boat dealers.

While they may advertise in industry publications, they don’t hawk their deals for the general public, and that’s a problem. It’s often said that the boat industry is 10-15 years behind the auto industry.

Here’s another case of that and it’s time to play catch up. The Grow Boating ads, which sell the “boating lifestyle,” are a great start; but if Average Joe doesn’t even know he can afford to boat, they won’t do much good.

Beth Rosenberg
Staff writer
Soundings Trade Only

Related

A Win for Gulf Reef Fish

The newly authorized DESCEND Act requires anglers to use descending gear when releasing catches in federal Gulf of Mexico waters.

Coast Guard Foundation Names Chairman

Thomas A. Allegretti will lead the non-profit’s board of directors.

In-Person Charleston Show Opens Friday

Under Covid-19 guidelines, the South Carolina boat show has a modified format for the safety of attendees and exhibitors.

Polaris Sees Q4 Surge

The powersports manufacturer had solid gains in every segment, with boat sales up 20 percent.

ABYC Updates Board

The group added a new member and elected several officers, including Nancy Cueroni as chairman.

Quick Hits: January 27, 2021

ICOMIA release its latest state of the industry report; one of the country’s largest waterjet cutting machines goes online at Maine’s Front Street Shipyard; and T-H Marine Supplies names a new national sales and marketing manager.

Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

Changing Currents

E-mobility efforts remain centered outside of the U.S.

The Evolving Retail Culture

Finding new ways to connect with boaters.