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How to get your business to the top of the google search; RIMTA sets Environmental Conference

It’s a given that every marine dealer has a website these days. But can your customers and prospects find your dealership easily? Put another way, does your competition show up in searches before you do?

If the answer is yes or if you’re not sure, then you’ll have the opportunity to learn what you can do to optimize your dealership’s online presence. Offered free in a special series, three webinars will help you develop a search engine optimization plan leading to better online results and, ultimately, a boost for your bottom line.

The webinars are courtesy of the Grow Boating Initiative. You will discover strategies to:

  • Identify your marketing challenges
  • Target your ideal online customers
  • Determine which keywords they use when they are ready to buy
  • Build a website designed to convert visitors into customers
  • Implement social and blogging strategies that drive sales

Here are more details:

Session 1: April 3, 2019 | 1 pm–3 pm CST - Spy on Yourself—Online Brand Reputation
Covers brand protection; how to learn what is being said about your business in social and search; emergency plans for your online presence; Google alerts and more.

Session 2: April 17, 2019 | 1 pm–3 pm CST - Spy on Your Prospects

Learn about tools, tips and shortcuts to tap into the mindset of your ideal searchers; leverage suggestive searches; see what Google bot thinks about your homepage; use to understand searchers; and present yourself as a thought leader, not a sales person.

Session 3: May 1, 2019 | 1 pm–3 pm CST - Spy on Your Competitors…In a Good Way!
Understand what makes your product unique; grasp site ranking and how to dominate keyword search; own the search result pages; and setting yourself apart from your competitors.

The webinars will be led by Heather Lutze, who founded the Findability Group in 2000 to help website owners connect businesses with their perfect customers online. Her experience includes working for Yahoo! Search Marketing, training advertisers in Paid Search techniques. She has shared the stage with Tony Robbins Business Mastery. You can register here.

RIMTA Environmental Conference

All marine interests, including dealers throughout southern New England, are encouraged to attend the region’s first Southern New England Marine Industry Environmental Conference in Narragansett, Rhode Island, on April 9.

Organized by the Rhode Island Marine Trades Association, this conference will focus on practical approaches as well as developing a forward vision on environmental issues that marine business in the region are facing.

The event has twenty-six expert speakers, nine breakout sessions, and two keynote presentations. The topics include: Navigating Regulatory Compliance; Sustainable and Resilient Practices for Waterfront Businesses; Lifecycle & Waste Management for Marine Products, and many others.

Contact Evan Ridley at RIMTA ( or call 401-396-9619).


Minneapolis Boat Show Opens Tomorrow

Canceled last year, the show runs through Sunday at the Minneapolis Convention Center.

ASA Appoints Public Affairs Manager

John Chambers will help strengthen communications efforts and increase engagement in the newly created position with the American Sportfishing Association.

Soundings Trade Only Names Editor-in-Chief

Gary Reich takes the helm from Jeff Moser, who becomes editor-in-chief of sister magazine PassageMaker.

St. Petersburg Show Opens Thursday

The 44th edition combines with the Tampa Boat Show to create what organizers say is the largest show on the Florida Gulf Coast.

Pay To Play

When Covid restrictions were widespread, some MTAs found a new revenue stream by charging admission to previously free shows, and visitors had no problem ponying up.

Yamaha Expands F25 Line

The company added short-shaft power trim and tilt models, and two models with improved tiller handles.

MRAA Donates to Educational Foundation

The group reinvested $100,000 in donations it received to help the foundation’s effort to address workforce shortages.