IBEX marketing summit is good for dealers


New consumer research, industry insights, best practices that can readily be applied, marketing strategies to help you reach new customers. If, as a dealer, these sound good to you, then you better put attending the International Boatbuilders’ Exhibition & Conference on your calendar and register now.

To be more specific, the inaugural “Marine Industry Marketing Summit to Grow Boating” will be an extensive half-day seminar included in the IBEX schedule. Key sections of the summit’s agenda will include:

Data Drives Success: Research to Power Your Marketing Efforts — Understanding the marketplace and factors that drive consumers is critical to developing a smart marketing strategy. This session explores new consumer research, for example: why first-time boat shoppers stop; why first-time owners leave; the challenge ahead; and more.

Best Practices for Turning Web Referrals into Boat Buyers — Your website is critical. So developing and applying best practices for inbound, content and nurture marketing is crucial to growing your business. In this section, you’ll explore: website analytics to market effectively; attracting prospects with valuable content marketing; successful inbound marketing practices; taking the prospect from referral to prospect to buyer; and more.

This in-depth Marketing Summit is slated for 1-5 p.m. on Monday, Sept. 18 in the Tampa Convention Center. There is a $75 attendance fee. Use this link to REGISTER HERE.

The summit is really just the beginning of the benefits dealers can enjoy by attending IBEX. Following its move to Tampa (from Louisville), IBEX has become a comprehensive all-industry event.

For example, this year there will be 80 educational sessions, beginning with nine half- and/or full-day super sessions on Sept. 18. The next morning, when all the exhibits at IBEX open for three days, there will be 56 additional educational seminars along with 15 tech talk workshops scheduled from Sept. 19-21.

Space for the record 650 exhibits on all levels of the convention center, as well as outside along the promenade, is a sell-out. Tampa’s ultra-modern waterfront convention center allows for virtually unlimited in-water displays and demonstration activities.

New this year to make navigating the show easier will be specialized pavilions featuring specific products and services. They include the electronics pavilion connected to NMEA 2000; an all-new Marina, Yard & Repair pavilion; the Composites pavilion examining future materials; and a Compliance/Standards pavilion.

Moreover, Tampa is a very popular Florida destination. It has a top-rated airport with low airfares, attractive downtown hotel rates and more than 70 restaurants surrounding the convention center area.

IBEX is an all-inclusive trade show for anyone in our industry that builds, designs, services or sells boating products. Exhibit hall registration is free until Sept. 16, with a $25 registration fee after that date. So get more information, from the exhibitor lists to all education sessions, simply by going to www.ibexshow.com.


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