Improving your dealer network

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For most boat builders, they can make a great product, but it’s crucial to have the right dealer network in place to properly market and sell that product to the public. It’s also important to have dealers in key markets that are an extension of your corporate philosophy on customer service and the handling of your brand. Having specific programs in place that help to grow your dealer network, but at the same time help them grow with your company, is a great idea. Many times, a boat builder will focus highly on expanding their dealer network. Although this is constantly important, it’s also important to recognize the overall strength of your existing dealers, and to build relationships that nurture these current and future markets. Each dealer is different, just like each customer is different. Each should be treated with respect, and properly serviced. But, just like each dealer is different, not every dealer is the right fit for your company and vice versa. Learn your markets, learn your dealers, and you’ll learn how to better grow your company as a whole.

David Stroud 
Marketing Manager Monterey Boats 

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