Skip to main content

Increase in December registrations buoys dealer confidence

Pulse---December-Sentiment-2

Long- and short-term dealer sentiment moved back into positive territory in December, with the outlook on current conditions rising from 41 in November to 54 in December, and the three- to five-year outlook mirroring those numbers, according to the monthly Pulse Report survey.

Sentiment had been below the 50 mark, which is considered a neutral rating, since sluggish summer sales affected dealers around the country.

“Consumer sentiment seems to be hurting demand,” wrote one dealer responding to the Pulse Report survey, which is administered by Baird Equity Research in conjunction with the Marine Retailers Association of the Americas and Soundings Trade Only. “Consumers seem very distracted with political events, national trade issues and lack of confidence in the market, anticipating a slowdown that perhaps will affect their company and employment."

Dealers are also concerned about new-boat prices, with one commenting: “MSRPs and continued price increases are making it tough for middle America to get into boating.”

Of the 83 survey respondents, 36 percent reported growth, and 31 percent that said they had declines. Dealers were split on the economy depending on their location and segment, a trend that carried through much of 2019. Some dealers reported strong consumer confidence in December; others say buyers remain hesitant.

“We've had good late season activity,” wrote one dealer. “Can't really pinpoint why, but we'll take it.”

Another dealer said: “It is normal for December to be the lowest month of the year. However, we have experienced a downward turn starting in August.”

Almost 75 percent of respondents thought inventory was too high, affecting some segments more than others, Baird wrote in the report.

“Our checks suggest trends improved slightly in December, but we would not read into results too much in a seasonally less relevant month,” the report stated. “We expect destocking efforts to continue over the winter, setting up a cleaner 2020 season.”

Related

1_TRAVELIFT.COOP

Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.

1_JULY4

Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.

1_ORR.FUNDS

ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time

Norm#4

Ten Ways To Sell in a Tough Economy

These keys to successful selling can help you create customers who keep coming back, even when sales dip

1_ASA.BOARD

ASA Names New Board Members

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.

1_EXEC.SEARCH

Dammrich, Hopkinson Partner With Marine Resources Recruitment

The industry veterans will help clients fill executive-suite, marine industry job openings around the world.

1_PULSE.PING.0630

DEALERS: How Was Business in the First Half of 2022?

With the second quarter coming to a close, was there parity between the budget and financial performance in the first six months? Take the Pulse Report survey here.

1_PMMPODCAST

Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week