Learn latest in digital marketing; Weigh in now on Gulf red snapper

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A free digital webinar, “How Digital Can Supercharge Your Business,” is set to go on March 27, while the call is out for dealers in five Gulf of Mexico states to provide critically-needed feedback now on red snapper management.

First, through an educational partnership with the industry’s Grow Boating initiative, the Marine Retailers Association of the Americas will present a special webinar featuring Tim Sanders and his wealth of knowledge on how dealers can take advantage of today’s digital technology.

He was a popular keynoter at MRAA and Boating Industry’s 2017 Marine Dealer Conference and Expo last December.

As promised, he’ll be back to host this free digital webinar for dealers on March 27 at 2 p.m. EDT. A couple of his key insights include: 70 percent of customers are already through the buying journey by the time they contact your dealership; and 70 percent of your web content should now be pictures or videos.

If you are not, yet, implementing a strategy in your dealership to take advantage of these and other insights, don’t miss this webinar. Even more, if you heard Sanders at the MDCE, you’ll want to build on that at this webinar. You can REGISTER NOW.

Moreover, if you want to know some top takeaways from his presentation at the MDCE, you can access and download his resources by clicking here.

Finally, MRAA is also throwing out a bonus: All webinar attendees will receive special MDCE pricing for the 2018 conference that’s slated this year for Dec. 8-10 in Orlando.

Red Snapper Alert!

If you’re a dealer in any of the five states bordering the Gulf of Mexico, you should have read and already responded to Reagan Haynes’ report last Friday about the proposed changes in management of the Gulf’s red snapper fishery. If not, you need to act now.

The National Oceanic and Atmospheric Administration is seeking comments on a proposal to change the management of red snapper by issuing Exempted Fishing Permits (EFP) to the five Gulf of Mexico states — Alabama, Florida, Louisiana, Mississippi and Texas.

More specifically, NOAA Fisheries managers want feedback now on a two-year pilot program that would give the five states oversight of recreational red snapper fishing. In recent years, recreational fishing families have been virtually shut out of catching red snapper with as little as a three-day open season in federal waters.

Now, for the first time, the outcry of the recreational anglers has convinced the Gulf Fishery Management Council to recommend that NOAA give states the green light to manage this fishery.

Each of the aforementioned states has now applied for an EFP, and dealers in each of these states must take time now to support those applications.

The EFPs will allow the states to establish red snapper seasons, thus giving recreational anglers the ability to land fish caught in federal waters during the state season. States would monitor snapper landings and close seasons if the state’s assigned quota is reached or projected to be reached.

Note, granting these EFPs is by no means a done deal. So, dealers and their angling customers must voice support for the EFPs because there’s already some opposition. It’s not complicated or time consuming. I found it easy to navigate and send — took just five minutes.

Comments are due by April 2, but do it now and urge your employees to also follow suit. Simply say something like: “I support state management and EFPs, giving each state the ability to manage its fisheries as needed.” Do it by clicking here.

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