Lessons from Miami…. - Trade Only Today

Lessons from Miami….

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I recently got back from the Miami International Boat Show, and I’m still catching up on sleep and getting caught up on work. Still, it seemed like a good time for reflection on the event, so here are a few of my random thoughts:

1. Companies that want to promote products should hold press conferences clearly designated as events to showcase new products. Don’t say you’re giving a seminar on an issue and turn it into a commercial for your product.

2. Thanks to Yamaha for the Internet access and food in the press room – there’s no better way to get a reporter’s attention than with free food!

3. Does anyone ever get to actually see the whole show? I probably only saw 1/10th of it….I wish I’d had more time to see it all.

4. Companies that give away interesting items get attention – did you all see the green, blow-up aliens?

5. New engines, new boat models, new accessories, new Grow Boating ads…hopefully it all adds up to a prosperous 2007 for the recreational marine industry.

6. It should never be less than 60 degrees in Miami, especially for us Northerners who look forward to escaping the snow, sleet and ice for a few days of sun and bright, blue skies.

7. Don’t check your luggage if you don’t have to, especially if you have to transfer through Charlotte, N.C. on a busy, holiday weekend.

Do you have any random thoughts about Miami you’d like to share? Come on, don’t be shy…

Beth Rosenberg
Staff writer
Soundings Trade Only

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