Marketing Insight
Marketing Strategies for 2021
After a booming sales year and with the pandemic continuing, we need to think differently. Here are six priorities.
Boat Buyers are Frustrated
Sales skyrocketed during the pandemic, but dealers now have a problem with the customer experience
The Downside of Surging Sales
Massive boater education needs to follow the unprecedented consumer demand of the Covid-19 pandemic
Top Covid-19 Takeaways from Marine Marketers
Even within the chaos, opportunity abounds.
What I’ve Learned (so far) from Covid-19
Top takeaways and lessons learned in these times.
Strategies for Selling to the Affluent
Wanda Kenton Smith’s strategic plan for marketing to the wealthy.
Man, Machines and Marine Marketing
10 artificial-intelligence strategies for your business.
Best Marine Marketing and Top Trends of the Year
Neptune Award winners show top marketing trends.
40 Years of Marketing Milestones
Our columnists track how businesses have evolved in the last 40 years.
Digital is the Active Ingredient in CX
How to improve the customer experience with digital technology.
C-Suite Strategies to Empower Your Team
How C-suite executives can empower their teams for success.
Creating Better Synergy: Marketers and the C-Suite
How to create better synergies between marketers and the C-Suite.
The Challenge to Make Boating Grow Again
In his final column, Michael Sciulla outlines how to get boating growing again.
Six Trends for Marine Marketers in 2019 Here is where you should be looking for opportunities
Wanda Kenton Smith outlines the six top trends for marine marketers in 2019.
Emotion and Authenticity: The Keys to Going Viral
The smartest strategies for helping social media videos go viral.
Video Revolution and the Invisible Sale
Wanda Kenton Smith outlines the top takeaways from Grow Boating’s marketing summit at IBEX.
One small step to 5G, one giant leap for boating
With Halloween, Thanksgiving, Christmas and the new year just over the horizon, forward-thinking marketers should set their sights on what Santa has in store for us in 2019.