Marketing Insight
Man, Machines and Marine Marketing
10 artificial-intelligence strategies for your business.
Best Marine Marketing and Top Trends of the Year
Neptune Award winners show top marketing trends.
40 Years of Marketing Milestones
Our columnists track how businesses have evolved in the last 40 years.
Digital is the Active Ingredient in CX
How to improve the customer experience with digital technology.
C-Suite Strategies to Empower Your Team
How C-suite executives can empower their teams for success.
Creating Better Synergy: Marketers and the C-Suite
How to create better synergies between marketers and the C-Suite.
The Challenge to Make Boating Grow Again
In his final column, Michael Sciulla outlines how to get boating growing again.
Six Trends for Marine Marketers in 2019 Here is where you should be looking for opportunities
Wanda Kenton Smith outlines the six top trends for marine marketers in 2019.
Emotion and Authenticity: The Keys to Going Viral
The smartest strategies for helping social media videos go viral.
Video Revolution and the Invisible Sale
Wanda Kenton Smith outlines the top takeaways from Grow Boating’s marketing summit at IBEX.
One small step to 5G, one giant leap for boating
With Halloween, Thanksgiving, Christmas and the new year just over the horizon, forward-thinking marketers should set their sights on what Santa has in store for us in 2019.
Why CX should be your marketing RX
For 2018, two major studies among leading marketing groups ranked CX as the No. 1 area of marketing focus.
Why the Digital Age customer is always right
Something clearly was in the water a decade ago when the e-commerce marketer Groupon offered a marketing platform linking small business directly to consumers.
5 PR Strategies You Need Now
Public relations (PR) plays an increasingly critical role in making or sustaining a successful business.
Customer Retention
When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi for all seekers of insight to see, may be less important than “Know thy customer.”
Test Your Email Marketing Smarts
A 2017 report by the Radicati Group estimated that there are 3.7 billion email accounts worldwide, with a stunning 269 billion emails sent per day.
The Zombie approach to marketing
Here’s a secret I’ve never revealed in public until now. I gave up reading books for pleasure at least 20 years ago.
Sharpen Your Social Media Strategies
Unlike traditional media that remained virtually unchanged for decades, today’s digital and social media evolve at the speed of light.
What we can learn from 2017’s best marketers
Imitation, our learned forebears have said, is the sincerest form of flattery.
Seven ideas for smarter marketing
As we all welcome 2018 and head into a new year filled with new windows of opportunity, I’m challenging you to join me in considering the relevancy of your marketing activities.
The engagement economy
Within hours of landing in Cancun, Mexico, for a quick vacation before the Fort Lauderdale International Boat Show, I received four emails: one from United Airlines wanting to know what I thought about my flight, one from Expedia asking me to rate my airport pickup, one from the hotel wanting to know how well check-in had gone and one from my financial adviser inviting me to a Christmas party.