Marketing Insight
Content Marketing Never Sleeps
Even if inventory remains limited for a while, there are ways to engage with current and future buyers.
A Modern Twist on Word of Mouth
User-generated content delivers credibility and clicks, supercharging your traditional brand marketing.
Using the 80/20 Principle for Your Next Marketing Win
The 80/20 principle: a bit of risk with tried-and-true tools.
Marketing Strategies for 2021
After a booming sales year and with the pandemic continuing, we need to think differently. Here are six priorities.
Boat Buyers are Frustrated
Sales skyrocketed during the pandemic, but dealers now have a problem with the customer experience
The Downside of Surging Sales
Massive boater education needs to follow the unprecedented consumer demand of the Covid-19 pandemic
Top Covid-19 Takeaways from Marine Marketers
Even within the chaos, opportunity abounds.
What I’ve Learned (so far) from Covid-19
Top takeaways and lessons learned in these times.
Strategies for Selling to the Affluent
Wanda Kenton Smith’s strategic plan for marketing to the wealthy.
Man, Machines and Marine Marketing
10 artificial-intelligence strategies for your business.
Best Marine Marketing and Top Trends of the Year
Neptune Award winners show top marketing trends.
40 Years of Marketing Milestones
Our columnists track how businesses have evolved in the last 40 years.
Digital is the Active Ingredient in CX
How to improve the customer experience with digital technology.
C-Suite Strategies to Empower Your Team
How C-suite executives can empower their teams for success.
Creating Better Synergy: Marketers and the C-Suite
How to create better synergies between marketers and the C-Suite.
The Challenge to Make Boating Grow Again
In his final column, Michael Sciulla outlines how to get boating growing again.
Six Trends for Marine Marketers in 2019 Here is where you should be looking for opportunities
Wanda Kenton Smith outlines the six top trends for marine marketers in 2019.