Marketing Insight

Riding the new wave of influencer marketing.

Wanda Kenton Smith’s strategic plan for marketing to the wealthy.

10 artificial-intelligence strategies for your business.

Neptune Award winners show top marketing trends.

Our columnists track how businesses have evolved in the last 40 years.

How C-suite executives can empower their teams for success.

How to create better synergies between marketers and the C-Suite.

The smartest strategies for helping social media videos go viral.

Wanda Kenton Smith outlines the top takeaways from Grow Boating’s marketing summit at IBEX.

With Halloween, Thanksgiving, Christmas and the new year just over the horizon, forward-thinking marketers should set their sights on what Santa has in store for us in 2019.

For 2018, two major studies among leading marketing groups ranked CX as the No. 1 area of marketing focus.

Something clearly was in the water a decade ago when the e-commerce marketer Groupon offered a marketing platform linking small business directly to consumers.

Public relations (PR) plays an increasingly critical role in making or sustaining a successful business.

When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi for all seekers of insight to see, may be less important than “Know thy customer.”

Here’s a secret I’ve never revealed in public until now. I gave up reading books for pleasure at least 20 years ago.