Marketing Insight
Why You Should Try Content Marketing
Content Marketing helps build trust among consumers in the marketplace
To TikTok, or Not?
A growing number of businesses are using the social media platform TikTok.
Of Pivots, Rumbas and Quicksteps
A marketing audit is a good way to measure business performance in this volatile environment.
Keeping Customers Engaged
Marketing veteran Wanda Kenton Smith has seven retention strategies for this period of long-lapse deliveries.
Year-End Strategies to Rev Up Your Marketing Machine
Wanda Kenton Smith presents a fast lane to success for the present and beyond.
To Show or not To Show: The Million-Dollar Question
Boat shows remain ground zero for showcasing new product, engaging with clients and setting the table for future sales.
Using Data to its Fullest Extent
Today’s marketing is more data-driven science than art.
7 Tips for Selling the Invisible
Dealers who are willing to shift tactics have a real opportunity to presell boats without inventory.
An Impassioned Mayday for Boating Education
Safety isn’t just the realm of government and nonprofits. Our industry needs to engage now.
Content Marketing Never Sleeps
Even if inventory remains limited for a while, there are ways to engage with current and future buyers.
A Modern Twist on Word of Mouth
User-generated content delivers credibility and clicks, supercharging your traditional brand marketing.
Using the 80/20 Principle for Your Next Marketing Win
The 80/20 principle: a bit of risk with tried-and-true tools.
Marketing Strategies for 2021
After a booming sales year and with the pandemic continuing, we need to think differently. Here are six priorities.
Boat Buyers are Frustrated
Sales skyrocketed during the pandemic, but dealers now have a problem with the customer experience
The Downside of Surging Sales
Massive boater education needs to follow the unprecedented consumer demand of the Covid-19 pandemic
Top Covid-19 Takeaways from Marine Marketers
Even within the chaos, opportunity abounds.
What I’ve Learned (so far) from Covid-19
Top takeaways and lessons learned in these times.
Strategies for Selling to the Affluent
Wanda Kenton Smith’s strategic plan for marketing to the wealthy.