How to create better synergies between marketers and the C-Suite.
Wanda Kenton Smith outlines the six top trends for marine marketers in 2019.
Within hours of landing in Cancun, Mexico, for a quick vacation before the Fort Lauderdale International Boat Show, I received four emails: one from United Airlines wanting to know what I thought about my flight, one from Expedia asking me to rate my airport pickup, one from the hotel wanting to know how well check-in had gone and one from my financial adviser inviting me to a Christmas party.
Socrates long ago observed that one should “know thyself” above all else. For marine marketers the corollary of this sage advice is that you must fully understand your customers if you expect to prosper in a world undergoing such dramatic digital and demographic shifts.
I’m saying it again: I’m all in when it comes to professional development. The minute you stop learning is the minute you start down the path to obsolescence. Change cracks the whip at lightning speed.
During a recent dinner with a colleague it dawned on me that although it takes a tough man to make a tender chicken, it takes a very resourceful and persistent marketer to successfully reach out and touch someone.