Marketing Insight

There are lots of strategies for email marketing. Some of them work exceedingly well

If you want to be known as a thought leader or influencer, these steps can help you get there

This year’s Neptune Award winners exemplify seven top marketing trends in the marine industry.

How to drive business growth by better aligning the sales and marketing departments.

Understanding the way consumers are thinking can create opportunities for success in the coming year.

ChatGPT helped to write this column. There were pros and cons in the process, and it needed human editors.

There are a growing number of smart, confident women moving into leadership roles throughout the marine industry. While there’s room for improvement in C-suite representation, it’s encouraging to see initiatives that provide career growth and networking opportunities for women.

A strong command of these basic 12 skills separate average potential hires from today’s top marketers.most important skills for today’s top marketers.

Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.

If you were seeking plenty of practical how-tos, the Marine Retailers Association of the Americas’ Dealer Week delivered, featuring educational pathways focused on leadership, sales and marketing, and service and parts.

After a buoyant two years and an unprecedented sales heyday among first-time boat buyers, the recreational marine industry must now prepare to pivot once again amid a shifting economy.

It’s time to explore how to market (and more) in the virtual world known as the metaverse

After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.

Content Marketing helps build trust among consumers in the marketplace

A growing number of businesses are using the social media platform TikTok.

Marketing veteran Wanda Kenton Smith has seven retention strategies for this period of long-lapse deliveries.

Wanda Kenton Smith presents a fast lane to success for the present and beyond.

To post on social media — or not. Perspective counts.

Boat shows remain ground zero for showcasing new product, engaging with clients and setting the table for future sales.

Dealers who are willing to shift tactics have a real opportunity to presell boats without inventory.