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Marketing & Media: Walker Agency is selected to promote has tapped the Walker Agency, based in Scottsdale, Ariz., to promote its services and features to the powerboat and sail communities.

The Walker Agency specializes in marketing and public relations programs and promotions for marine, automotive and outdoor recreation clients., headquartered in Boca Raton, Fla., is an online marine navigation service. The company develops marine directions, navigation and business geographic software for online, wireless and proprietary electronic navigational devices.

Soundings Trade Only hires national accounts manager
Gregory Johnson has joined Soundings Trade Only as national accounts manager.

Johnson, who has extensive experience as an advertising sales executive, is based in Chicago.

Johnson most recently managed his own sales firm, representing such companies as CNN Airport Network, Footlocker retail outlets and The Water Channel.

Prior to that, he worked for NBC Universal in Chicago, where he was responsible for advertising sales at CNBC and MSNBC.

His previous employers include Time Warner, CNN, Viacom and Family Circle magazine.

“Gregg comes to Trade Only with a wide range of successful national advertising experiences in print, cable TV and Internet platforms,” said Dean Waite, advertising director. “We are very pleased to have him join our team and work with our many important customers in the Midwest and Eastern areas from the important Chicago region.”

Soundings Trade Only is published by Essex, Conn.-based Soundings Publications LLC, a division of Dominion Enterprises.

Regal chooses Periscope for marketing development
Regal Boats has selected Minneapolis-based Periscope to provide a full slate of marketing services.

Regal Boats, a family-owned company based in Orlando, Fla., designs and manufactures sport boats, cruisers and yachts from 19 to 53 feet.

Periscope’s services will include brand and collateral development, dealer support and promotions, online support and advertising.

SEA-TV documentary wins two Worldfest film honors
SEA-TV in New Haven, Conn., won two Platinum Awards at the annual Worldfest film festival in Houston for the documentary “High Seas Schooner.”

SEA-TV won the top awards for feature-length documentary and for the 90-second preview of the production. Producers Chip Croft and Anneka Banton received the awards at the gala banquet April 19 at the Houston Intercontinental Hotel.

High Seas Schooner chronicles a three-week voyage on the 100-foot wooden schooner Harvey Gamage as it sails from the Virgin Islands to Gloucester, Mass. In the North Atlantic, the schooner encounters storms and high seas. Rigging breaks and the skills of the crew are tested as they battle the extreme conditions.

“This is a documentary for anyone who wants to know what it feels like to be out there on the high seas on a classic wooden sailboat,” said SEA-TV producer Chip Croft in a statement. “We produced it with minimal narration, so that the viewer can get the true feeling of being on the ship. This was one of our toughest shoots. At times we were shooting in 50 mph winds and over 30-foot seas.”

Worldfest is one of the oldest and largest film festivals in the world, with more than 4,500 entries received from 37 countries.

These are the ninth and 10th film festival awards for SEA-TV.

Mad Mariner, BoatU.S. expand online services
Mad Mariner, an independent online magazine and resource for boaters, has formed a partnership with Boat Owners Association of the United States to expand their online services and resources.

Mad Mariner now provides a custom news feed on the BoatU.S. Web site, giving members up-to-date information about recreational boating and the issues that surround it. BoatU.S. has provided Mad Mariner with select items from its BoatU.S., Seaworthy and Trailering magazines. The association also is developing an educational video game, based on Mad Mariner’s docking game, which will be offered online later this year.

Ted Sensenbrenner, a program manager for the BoatU.S. Foundation for Boating Safety & Clean Water, joined Mad Mariner’s advisory committee and will facilitate further synergy between the two organizations.

“A partnership between Mad Mariner and BoatU.S. makes a lot of sense,” said Glen Justice, founder and editor of Mad Mariner. “Both organizations are dedicated to promoting safer boating and the advancement of recreational activities on the water.”

The partnership will provide 650,000 BoatU.S. members access to Mad Mariner’s magazine stories and marine news from the Associated Press via a news feed available to any member who creates their own free and customizable Web page. Mad Mariner readers will gain access to select stories from three magazines published by BoatU.S.

Marine NewsWire offering price cuts to customers
Marine NewsWire, a dedicated PR wire service for the marine industry, unveiled a  pricing menu, which will provide savings of up to 75 percent for companies sending press releases to marine media outlets throughout the world.

“With our new price schedule, customers can send press releases to the entire North American or European marine media list for as little as $199,” said Jim Rhodes, president of Marine NewsWire, in a statement.

“We decided to simplify our pricing structure in order to make it easier and less expensive for companies to take advantage of this unique marketing tool.”

Marine NewsWire was created in 2001 by parent company Rhodes Communications to provide a cost-effective means for businesses and organizations to send press releases to a comprehensive list of media contacts.

The Marine NewsWire database is updated daily and contains more than 1,500 press contacts in 48 countries, including print, broadcast and electronic media covering the recreational and commercial marine markets.

Xantrex hires Kenton Smith to handle its marketing

Kenton Smith Advertising & Public Relations was named to represent the marine segment of Vancouver, British Columbia-based Xantrex Technology.

Xantrex develops, manufactures and markets advanced power electronic products and systems for renewable, programmable and mobile power markets.

Kenton Smith will work with the company to develop marine segment public relations initiatives for the North American market, including media communications, new product launches, targeted manufacturer/OEM development and select special event coordination.

This article originally appeared in the June 2008 issue.



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