MIAF hosts students; Free content from Discover Boating

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The downtown Fort Lauderdale headquarters for the Marine Industries Association of South Florida was packed recently with 70 high school students who attend the Boys and Girls Club Broward County (BGCBC) program to learn about career opportunities available in the marine industry.

MIASF is one of many MTAs presenting programs that reach out to young people and call their attention to the future employment opportunities in boating. Programs by the Rhode Island Marine Trades Association, Tampa Bay Marine Industries Association, National Marine Manufacturers Association, Southwest Florida Marine Industries Association, and others have the same goals.

The Connecticut Marine Trades Association annually holds its “Boating Career Days” in conjunction with NMMA’s Progressive Norwalk Boat Show in September. CMTA promotes its careers days this way: Students join boating industry experts from the service department to the executive office for two full mornings of sessions focused on careers. The topics include Marine Technology Jobs; Vessel Operations at Work; and How to Get Hired in the Boating Industry. Manufacturers, dealers and marinas will host interactive sessions and Q&As that allow students to learn what exciting careers are available.

Speaking about the MIASF career program, Chris Gentile, GBCBC’s chief development officer, put it this way: “We want all BGCBC members to graduate from high school with a plan for the future; demonstrate good character and citizenship by participating in leadership training and volunteering in community service projects; and engage in sports and activities that promote a healthy lifestyle.”

The careers panel was moderated by Sean Smith, MIASF director of development and host of the Salty Jobs video series. It included Ionna Hernandez, business development manager from Yachts - International Registries; Richard Grennen, co-founder and CEO of FHG Marine Engineering; Juno Prudhomm, broker at Denison Yacht Sales; and Megan Lagasse-Washington, marine director at Pier Sixty-Six Marina.

In addition to describing the variety of jobs in the industry, the panelists offered the students lots of career advice and tips on ways to put their best foot forward. They advised the students to begin practicing important soft skills now, such as having a positive attitude, being helpful and thoughtful, using proper grammar, being on time, and making relatable connections with interviewers and eventual co-workers.

Free social media help for dealers

The industry’s Discover Boating program is making it easier for marine dealers to take advantage of social media. It recognizes launching and maintaining a consistent, engaging social media presence can be time-consuming and difficult to sustain for a retailer that is simply too busy or doesn’t have the in-house talent to originate or coordinate such a program with necessary consistency.

Essentially, Discover Boating’s automated postings allow dealership teams to focus on selling and servicing customers while it does all the work, steadily increasing the dealership’s social media engagement and awareness.

And it’s free.

Specifically dubbed the “Get Social with Discover Boating” program, DB has partnered with the professionals at Thumbstopper to provide the free service to dealers that automatically posts engaging, relevant boating lifestyle content that blends in with social media posts on the dealership’s Facebook page. The program also offers access to an additional library of boating lifestyle posts.

Go to: www.growboating.com

WARNING: If you intend to attend the third annual Grow Boating Marketing Summit on September 30 at IBEX in Tampa - highly recommended for dealers - the discounted 'Early Bird' pricing ends at midnight

The program is entitled: Digital Marketing: Charting Your Course for Success. You can REGISTER HERE

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