It’s important for dealers to recognize and identify with National Boating and Fishing Week, now underway (June 2-10), while the Houston Summer Boat Show (June 13-17) set to run next week will be watched for continued confirmation that the boat market remains strong.
Kicking off the traditional summer boating season means it’s also designated National Boating and Fishing Week. Having such a label is meaningful for dealers because it focuses media and public attention on the importance of these two related activities.
So what can dealers do to mark the week? Here are some suggestions from BoatUS:
- Encourage your customers to have a Share Day — sharing their boating experience by inviting a guest (or several) aboard who may never have been on a pleasure boat before. Help them taste the fun we always talking about.
- Make it a point to teach someone how to run a power or sailboat. Let them take the helm. Coach and show them there’s nothing scary or mysterious about being at the controls.
- Show someone how to catch a fish. Many states have free fishing days, during which residents can fish without a license. We all know fishing is an activity that can last a lifetime, draw families together for a common pleasure and ultimately can motivate people to buy their own boat. The website TakeMeFishing from the Recreational Boating and Fishing Foundation also offers some way to celebrate the week.
- Finally, urge customers, once they’ve taken someone out for a boating experience, to tell them they can learn more about the boating lifestyle at either: www.DiscoverBoating.com or BoatUS.com/NewToBoating. Both are outstanding portals to a virtual encyclopedia on boating and fishing.
Houston Summer Boat Show
Dealers will descend on the NRG Center next week for what they’re thinking could be the most successful summer show for them in recent years.
Ken Lovell, executive director of the Boating Trades Association of Metropolitan Houston and boat show president, characterizes the outlook this way: “The combination of an improved local economy and the replacement of boats damaged or destroyed by Hurricane Harvey are clearly contributing to a boost in sales in this market.”
“Another positive trend being reported by dealers is that we’re seeing an increase in buyers under the age of 45,” Lovell continued. “Understanding that we’re tapping into that demographic gives us even more reason to expect solid results from our show next week.”
In addition to hundreds of boats and accessory displays, the show will emphasize fishing with such features as live demonstrations at the Bass Tub; Fish-O-Rama where kids can catch a rainbow trout; and a “Kids Zone” with bungee jumping, a giant inflatable slide among other activities.