New publisher at the helm of Trade Only


Dean Waite, 14-year veteran of Soundings Publications, was named publisher of Soundings Trade Only.


Waite has served in a variety of advertising roles during his tenure with Soundings Publications. For the last three years, he has served as advertising director of Trade Only.

“Dean has done an excellent job leading Trade Only the last few years,” says James Causey, vice president of Dominion Media, a division of Norfolk, Va.-based Dominion Enterprises. “Coupled with his long-term publishing experience and solid knowledge of the marine industry, Dean’s appointment as publisher is a very logical step toward achieving our goal of expanding Trade Only beyond the continental United States. We are all very happy with his well-deserved promotion.”

Prior to joining Soundings, Waite served as general sales manager for Trader Publishing in the South Florida market. (Trader Publishing was the predecessor of Dominion Enterprises, Trade Only’s parent company.) Waite, who holds a bachelor’s degree in journalism from the University of Florida, also was a vice president and publisher of daily newspapers owned by The New York Times Company and Landmark Communications in Florida and Southern California.

“I’m honored to be given the helm of Trade Only,” says Waite, who will continue to operate out of his Florida office. “I’ve been with Trade Only for 14 years, and we continue to expand our reach to decision-makers through every channel available — print and digital editions, our website and e-newsletter, social media and wireless/mobile.”

After a 10-year career in newspapers, Waite shifted to cable television for 10 years, serving as vice president of cable marketing for The Weather Channel, executive director of the Cable Television Administrative and Marketing Society, and later as vice president of the Eastern Division for The Disney Channel.

“Since Bill Sisson took over as Trade Only editor in 2008, we have experienced incredible growth in our industry footprint, as our online products continue to build on Trade Only’s legacy as a monthly magazine,” Waite says.

“We were also thrilled last year to join with Professional BoatBuilder magazine and the National Marine Manufacturers Association in our sponsorship of the IBEX Aftermarket Pavilion. That sponsorship and more will track our involvement in this year’s event,” he adds.

“It’s been a pleasure working closely with Dean over the last several years to enlarge the reach of Trade Only and to better establish a leadership position in the industry through our coverage, analysis and commentary of the key events and issues affecting all of us,” says Sisson.

This article originally appeared in the July 2011 issue.


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